Key Responsibilities
• Develop and execute the regional sales strategy for the Silicone Sealants business across the Middle East and Africa, in line with business objectives.
• Manage, develop and expand the existing distribution network, identifying new distributors and channel partners to strengthen market coverage.
• Drive sales growth and achieve revenue, volume and profitability targets across assigned markets.
• Build and maintain strong relationships with distributors, retailers, wholesalers and other relevant channel partners.
• Identify new business opportunities and develop routes to market across DIY, hardware, building materials and relevant retail channels.
• Work closely with distributors to develop annual business plans, sales forecasts, promotional activities and market penetration strategies.
• Monitor market trends, competitor activity, pricing and customer requirements to identify opportunities and support commercial decision-making.
• Support product positioning, brand visibility and promotional initiatives to increase market share and customer engagement.
• Coordinate with internal teams, including marketing, product management, technical support and supply chain, to ensure effective execution of the regional sales strategy.
• Regularly monitor distributor performance, sales pipelines and market developments, providing accurate forecasts and management reports.
• Represent the organisation at relevant industry events, exhibitions and customer meetings across the region.
Requirements • Bachelor's degree in Chemical, Civil or Mechanical Engineering.
• Minimum of 5 years of relevant sales or business development experience within silicone sealants, adhesives, construction chemicals, building materials or a related industry.
• Proven experience managing and developing distributor networks, ideally across the Middle East and Africa.
• Strong understanding of distribution-led sales models, preferably within a B2C or consumer-oriented business environment.
• Experience working with hardware stores, building material retailers, wholesalers, DIY channels or other relevant trade partners would be an advantage.
• Demonstrated ability to develop new markets, identify commercial opportunities and deliver sales targets.
• Strong negotiation, relationship management and business development skills.
• Fluency in Arabic and English is essential.
• Willingness to travel regularly across the Middle East and Africa.
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