Marketing Performance Analyst

BettingJobs is partnering with a multi-brand iGaming operator to hire a Marketing Performance Analyst . This is a newly created, high-impact role: you will give the Marketing function a single, independent view of where spend is creating commercial value and where it isn't. The business is investing in sharper, data-led marketing decisions, and this hire will shape how budget is deployed across brands and channels. The role is based in Dubai . Reporting to the Marketing Director, you will be the go-to commercial analyst for the marketing team. You'll cover acquisition, retention, affiliates, CRM and creator partnerships, and turn the numbers into clear recommendations for senior leadership. This role suits a commercially curious analyst who wants to influence decisions rather than simply build dashboards. It also offers the chance to own and define the function from the ground up. Responsibilities: • Analyse marketing performance across brands and channels, including acquisition cohorts and D7/D30 retention • Measure CPA/CAC, FTDs, NGR, LTV, payback and overall performance marketing ROI • Compare affiliate performance and player quality, and assess creator and influencer economics • Evaluate CRM campaign and promotional profitability • Track spend against commercial outcomes, flag underperforming channels and recommend where to deploy more budget • Deliver clear, concise reporting to Marketing leadership and senior management • Partner closely with BI while keeping a sharp commercial focus Requirements: • Strong marketing analytics background, ideally within iGaming. Exceptional candidates from other digital or consumer sectors will be considered. • Solid SQL and BI/dashboarding skills • Deep understanding of cohorts, attribution, LTV, retention and profitability • Genuine commercial curiosity and a drive to find where value is won and lost • Ability to explain analytical findings simply and persuasively to non-technical stakeholders Requirements: • Strong marketing analytics background, ideally within iGaming. Exceptional candidates from other digital or consumer sectors will be considered. • Solid SQL and BI/dashboarding skills • Deep understanding of cohorts, attribution, LTV, retention and profitability • Genuine commercial curiosity and a drive to find where value is won and lost • Ability to explain analytical findings simply and persuasively to non-technical stakeholders