Job description
3–6 years in digital marketing, at least 2 in iGaming / real-money gaming.
We are hiring a hands-on Digital Marketing Specialist to grow players for our iGaming products: online casino, card games (rummy, poker, teen patti) and other real-money games.
You will own the full funnel, from first ad impression to first deposit and repeat play, and run campaigns independently across paid, organic and retention channels
• Plan, launch and optimize paid campaigns on Meta (Facebook, Instagram), Google (Search, UAC, YouTube) and programmatic / affiliate networks, within platform policies for real-money gaming.
• Run user-acquisition campaigns for casino and card-game apps, targeting installs, registrations, first-time deposits (FTD) and cost per FTD.
• Manage the full digital process end to end: strategy, budgeting, audience building, creative briefs, launch, A/B testing, reporting.
• Build game promotions: new-game launches, tournaments, bonuses, cashback and referral campaigns.
• Drive retention and reactivation through CRM, push, SMS, email and WhatsApp journeys tied to player lifecycle segments.
• Own SEO and ASO for website and app store listings; plan content for blogs, game guides and landing pages.
• Grow social media and community channels (Instagram, YouTube, Telegram, Discord) and manage influencer and streamer partnerships.
• Set up and maintain tracking: pixels, MMP attribution, UTMs, conversion events and dashboards.
• Report weekly on CAC, ROAS, LTV, retention and ARPU, and shift budget to what works.
• Ensure all marketing follows responsible-gaming rules, state-level restrictions in India and ad-platform policies.
• Proven track record running Meta Ads independently, including handling ad-account restrictions and policy reviews in gaming.
• Working knowledge of every core channel: performance marketing, SEO, ASO, social media, content, email/CRM, affiliate and influencer marketing.
• Strong grasp of gaming metrics: CPI, CPR, FTD, CAC, ROAS, LTV, D1/D7/D30 retention, churn.
• Comfortable owning a budget and making data-led decisions in Excel / Google Sheets.
• Able to write ad copy and brief designers on creatives that convert.
• Understanding of responsible gaming and the legal landscape for real-money gaming in India.
• Hands-on experience with the marketing and reporting tools are expected.
Nice to have
• Experience launching a new casino or card-game product from zero
Listing aggregated from naukrigulf. Built for the Gulf. No job or interview promises — we make your search faster and your CV stronger.
UnfairJobs is an AI career assistant. Job listings here are a free index of public postings — we never charge employers or sell listings, and you always apply yourself, on the original posting.
