Digital Marketing Specialist

Performance Marketing & Paid Campaigns • Manage end-to-end paid digital campaigns across platforms including Google Ads (Search, Display, Shopping), Meta Ads (Facebook & Instagram), LinkedIn Ads, and TikTok Ads . • Track, analyze, and optimize campaign performance against KPIs such as CPA, ROAS, CTR, and conversion rates. • Perform continuous A/B testing on ad creative, landing page copy, and target audiences to maximize performance budget efficiency. SEO & Content Optimization • Execute search engine optimization (SEO) strategies, including keyword research, technical SEO audits, on-page optimization, and backlink analysis to grow organic web traffic. • Collaborate with graphic designers and content creators to produce compelling visual assets, copy, and video clips tailored to each channel. Social Media & Community Engagement • Develop and execute social media content calendars across Instagram, LinkedIn, TikTok, Facebook, and YouTube. • Engage with online communities, monitor brand mentions, and maintain a consistent, authentic brand voice. Email Marketing & Lead Nurturing • Design and launch automated email workflows (welcome series, lead nurturing, retargeting) using platforms such as HubSpot, Mailchimp, or Klaviyo. • Segment email lists based on customer behavior and lead status to boost open and click-through rates. Analytics, Reporting & Tools • Track and report on web traffic, user journeys, and channel performance using Google Analytics 4 (GA4) and Google Tag Manager. • Prepare weekly and monthly marketing analytics reports highlighting key trends, ROI, and actionable growth insights for leadership. • Experience: Minimum 3–5 years of hands-on digital marketing experience, ideally within an agency environment or high-growth brand in the UAE/GCC region. • Technical Skills: • Proficient in Google Ads, Meta Business Suite, and LinkedIn Campaign Manager. • Deep experience with Google Analytics 4 (GA4) , Search Console, and SEO tools (e.g., SEMrush, Ahrefs, Moz). • Familiarity with CRM and email tools (e.g., HubSpot, Mailchimp) and basic web platforms (WordPress, Shopify). • Education: Bachelor’s degree in Marketing, Digital Media, Business Administration, or a related field. • Certifications: Google Ads/Analytics certifications or Meta Certified Digital Marketing Associate credentials are a strong plus. • Key Competencies: • Strong analytical skills with a data-first mindset. • Exceptional written and verbal communication skills in English (Arabic fluency is a distinct advantage). • Ability to stay ahead of industry trends, algorithm updates, and emerging AI tools (e.g., ChatGPT, Midjourney) for marketing efficiency.