Digital Marketing Specialist

• Plan and execute digital marketing campaigns across social media platforms, search engines, and other digital channels. • Manage social media accounts, including Instagram, Facebook, LinkedIn, and TikTok. • Develop engaging content, promotional campaigns, and marketing materials to strengthen brand visibility. • Implement SEO strategies to improve website rankings and organic traffic. • Create, manage, and optimize advertising campaigns using Google Ads and Meta Ads. • Monitor campaign performance using Google Analytics and other digital marketing tools. • Analyze marketing data, prepare performance reports, and recommend strategies to improve ROI. • Manage website content, product listings, promotional offers, and landing pages. • Conduct market research and competitor analysis to identify new marketing opportunities. • Support lead generation, customer engagement, and online sales growth. • Coordinate with internal teams to ensure consistent branding and effective campaign execution. • Stay updated with the latest digital marketing trends, tools, and industry best practices. • 1–2 years of proven experience in digital marketing. • Bachelor's degree in Marketing, Business Administration, or a related field is preferred. • Hands-on experience with social media marketing, SEO, SEM, Google Ads, and Meta Ads. • Knowledge of Google Analytics, content marketing, and email marketing. • Strong communication, analytical, and organizational skills. • Ability to manage multiple campaigns and meet deadlines. • Creative mindset with a focus on performance, lead generation, and business growth.