ASO Specialist

• Develop and execute ASO strategies for Apple App Store and Google Play to improve rankings, visibility, downloads, and conversion. • Conduct keyword research, competitor analysis, A/B testing, and app listing optimization. • Develop and manage Google Ads, Meta Ads, TikTok Ads, and paid acquisition campaigns. • Optimize campaigns for CTR, CPC, CPA, CPI, CVR, ROAS, CAC, and LTV. • Develop digital marketing and brand promotion strategies to increase awareness, traffic, leads, and conversions. • Manage social media platforms, content calendars, campaigns, engagement, and brand presence. • Develop and optimize marketing creatives, ad copy, landing pages, promotional content, and campaigns. • Implement SEO strategies including keyword research, on-page, off-page, and technical SEO. • Monitor website and app performance, search rankings, traffic, installs, engagement, conversions, and revenue. • Analyze user behavior and optimize customer journeys, UI/UX, onboarding, landing pages, and conversion points. • Conduct A/B testing and continuously improve creatives, campaigns, app listings, and digital experiences. • Prepare performance reports and provide data-driven growth recommendations. • Monitor competitors, market trends, platform updates, and emerging digital growth opportunities. • Work closely with product, development, design, and marketing teams to execute growth initiatives. Tools & Platforms Analytics: Firebase, Google Analytics, Google Search Console, App Store Connect, Google Play Console, PostHog ASO: AppTweak, Sensor Tower, Mobile Action, FoxData, SplitMetrics Advertising: Google Ads, Meta Ads Manager, TikTok Ads Growth: RevenueCat, Superwall Design/UI: Figma, Canva, Photoshop, Illustrator Requirements • Proven experience in ASO, App Growth, Digital Marketing, or Performance Marketing. • Strong experience with Google Ads, Meta Ads, SEO, social media, and paid advertising. • Experience growing mobile and web applications. • Knowledge of ASO, SEO, analytics, A/B testing, conversion optimization, and UI/UX. • Strong creative, analytical, communication, and problem-solving skills. • Data-driven mindset with proven ability to improve campaign and growth performance