Head of Growth

Calo is seeking a commercially mature, systems-driven Head of Growth to architect and scale a unified Growth Operating System across all markets. This role is responsible for end-to-end growth performance across all Mountain Peaks (MPs), owning performance marketing, lifecycle/CRM, SEO, CRO, and building a dedicated growth analytics function. The Head of Growth will transition Calo away from a media-buying-led performance organization to an incrementality-driven, commercially disciplined growth engine grounded in contribution margin, payback modeling, and long-term value creation. This is a strategic builder role, not a channel operator position. Reporting to: Chief Demand Officer Location: Open globally. Candidates must have at least 5 hours overlap with KSA working hours. Hybrid in countries where Calo has offices (KSA, UAE, Kuwait, Qatar, Bahrain, Oman); otherwise fully remote. What You ll Do 1. Growth Strategy & Economics • Redefine and standardize CAC, LTV, payback, and contribution margin frameworks across all regions • Implement stage-based growth investment models (startup, developing, mature regions) • Shift reporting from CPA-based to contribution-margin-based decision making • Partner with Finance to ensure growth investments meet capital allocation standards • Develop clear performance and growth budget reallocation logic across markets 2. Performance Marketing System Architecture • Own and lead central performance marketing resources across MPs • Standardize paid media frameworks and testing structures • Design and implement performance creative feedback loops • Increase creative testing velocity through AI-enabled workflows • Diversify channel mix strategically and reduce dependency on legacy paid practices • Establish incrementality testing discipline (geo-testing, holdouts, structured experiments) 3. Lifecycle & Revenue Expansion • Evolve CRM into a full lifecycle marketing engine • Build retention modeling frameworks • Improve churn reduction systems • Increase revenue expansion via segmentation and behavioral triggers • Align lifecycle strategy with subscription economics 4. CRO & Experimentation • Own landing page experimentation and funnel optimization • Establish structured experimentation cadence • Standardize A/B testing governance • Improve CVR systematically across markets 5. Growth Analytics (To Be Built) • Hire and lead a growth analytics team • Build incrementality measurement frameworks • Partner with data and product teams to improve attribution and funnel modeling • Prepare mature markets for MMM readiness • Replace vanity metrics in reporting and replace with economic leading metrics 6. Cross-Functional Leadership • Operate in a matrix structure with country GMs and Demand Leads • Influence and closely align with product growth squads without directly owning them • Align brand and performance through shared KPIs • Challenge marketing investment assumptions where necessary Organizational Scope Direct oversight of: • Performance Marketing (Central) • Lifecycle / CRM • SEO • CRO • Growth Analytics (new hires) Matrix collaboration with: • Country Demand Leads • Product Growth Squads • Brand Marketing • Finance • Data & Engineering The Hiring Journey • Screening meeting with our TA team • Technical interview with the hiring manager • Live Case Study • Culture-fit interview • Offer stage Want to Gain Extra Points? We re not looking for cookie-cutter applications. Surprise us. Show us your creativity, your drive, and who you are beyond a CV. Send a Loom, a Notion page, a deck, a video, a voice note, whatever feels most you. Tell us why you belong here at Calo and why this role excites you. Mandatory: • 8 12+ years in growth leadership roles • Direct subscription DTC experience (non-negotiable) • Experience operating at $100M+ revenue scale • Managed $10M+ annual marketing budgets • Multi-region centralized growth structure experience preferred • Proven experience implementing incrementality testing • Experience building growth analytics capabilities • Commercial fluency in contribution margin, payback modeling, and budget allocation Preferred: • Experience preparing or implementing MMM in mature markets • AI fluency in creative acceleration and experimentation tooling