Senior Manager-Performance Marketing

Senior Manager – Performance Marketing: Job Purpose We are seeking an experienced Senior Manager – Performance Marketing to lead and optimize digital marketing campaigns across multiple channels. The role will focus on customer acquisition, engagement, brand visibility, and revenue growth through data-driven marketing strategies and measurable campaign performance. Key Responsibilities • Develop and execute performance marketing strategies, including always-on and tactical paid media campaigns aligned with business objectives. • Lead end-to-end digital campaign planning, execution, monitoring, and optimization to achieve KPIs and maximize return on investment (ROI). • Manage performance marketing budgets and allocate resources effectively across digital channels. • Drive customer acquisition and growth through advanced audience targeting, bidding strategies, A/B testing, and campaign experimentation. • Oversee CRM, customer segmentation, personalization, and lifecycle marketing campaigns to improve engagement, retention, and conversions. • Analyze campaign performance using tools such as Google Analytics 4 (GA4), advertising platforms, and CRM systems. • Translate campaign data into actionable insights to improve performance, optimize spending, and increase marketing effectiveness. • Identify new digital marketing channels, technologies, partnerships, and innovative approaches to expand audience reach. • Provide technical guidance on tracking, tagging, conversion measurement, landing page optimization, and website performance. • Collaborate with brand, content, creative, and cross-functional teams to ensure consistent messaging and effective customer experiences. • Prepare and present campaign performance reports, channel analytics, budget utilization, and recommendations to key stakeholders. • Ensure digital marketing activities comply with applicable advertising regulations and relevant policies. • Monitor industry developments, emerging technologies, and competitor strategies to identify opportunities for continuous improvement. Qualifications • Bachelor’s degree in Business Administration, Marketing, Information Technology, Data Analytics, or a related field. Experience • 8–10 years of experience in digital marketing or performance marketing, with a proven track record of building and scaling customer acquisition campaigns. • Experience in a technology-driven, digital, or commercially focused environment is preferred. • Demonstrated success in campaign optimization, budget management, and delivering measurable ROI. Technical Skills • Strong expertise in paid digital advertising, including search, social media, and other performance-oriented channels. • Proficiency in campaign analytics and reporting tools such as Google Analytics 4 (GA4) and Tableau. • Experience with marketing automation and CRM platforms such as HubSpot, Marketo, or Pardot. • Strong understanding of customer segmentation, audience targeting, personalization, and lifecycle marketing. • Knowledge of conversion rate optimization, A/B testing, tracking implementation, attribution, and landing page optimization. • Strong analytical, budget management, and performance reporting capabilities. • Excellent communication, presentation, stakeholder management, and problem-solving skills. Core Competencies • Strategic thinking and commercial awareness • Data-driven decision-making • Innovation and continuous improvement • Accountability and ownership • Stakeholder collaboration and influencing • Customer-focused mindset • Adaptability and flexibility Confidentiality check: This version does not identify 7X, Emirates Post, the internal business unit, the reporting manager, or the job grade. It is suitable for a confidential external advertisement. The ideal candidate will have 8–10 years of experience in digital marketing and performance marketing, with a proven track record of developing and scaling customer acquisition campaigns and delivering measurable ROI. Candidates should hold a Bachelor’s degree in Marketing, Business Administration, Information Technology, Data Analytics, or a related field, with strong expertise in paid digital advertising, campaign optimization, and multi-channel marketing strategies. The candidate should have hands-on experience with Google Ads, Meta Ads, Google Analytics 4 (GA4), CRM platforms, and marketing automation tools such as HubSpot, Marketo, or Pardot. Strong knowledge of audience segmentation, A/B testing, conversion rate optimization, campaign attribution, and data-driven decision-making is essential. The role requires excellent analytical, budget management, reporting, communication, and stakeholder management skills, along with the ability to translate campaign insights into strategies that drive customer acquisition, engagement, retention, and revenue growth. Experience in a technology-driven or digital business environment is preferred.