E-Commerce Manager

2. Duties and Responsibilities 2.1 Application and E-Commerce Channel Management • Oversee the commercial performance of the Diet Watchers application and ensure the availability and accuracy of products, packages, prices, and promotional offers. • Monitor ease of use and the customer experience from registration through order placement and payment completion. • Coordinate with the technical team to resolve issues affecting orders, payments, or user experience. • Ensure that content, images, product descriptions, prices, and promotions within the application are regularly updated. • Recommend new features and improvements that simplify the purchasing process and encourage customers to subscribe. 2.2 Increasing Online Sales • Develop and implement a plan to increase sales through the application and other online channels. • Improve conversion rates from application visitors to actual paying customers. • Develop food subscription offers and packages in coordination with management. • Analyze the reasons for shopping cart abandonment and incomplete payments and implement measures to reduce them. • Monitor average order value, order volume, revenue, and sales sources. • Identify upselling and cross-selling opportunities to increase customer spending. 2.3 Subscription Management and Renewals • Develop mechanisms that make it easier for customers to renew their subscriptions through the application. • Coordinate with Customer Service to follow up on subscriptions nearing expiration and inactive customers. • Analyze renewal and cancellation rates and identify the reasons for declining customer retention. • Improve the post-purchase customer journey and encourage repeat purchases and subscription renewals. • Ensure the accuracy of subscription data, order statuses, and payment records in coordination with the relevant departments. 2.4 Data Analysis and Reporting • Prepare weekly and monthly reports on application performance and online sales. • Monitor active users, conversion rates, average order value, and revenue. • Analyze customer behavior and identify best-selling products and subscription packages. • Measure the results of marketing campaigns and promotional offers in coordination with the Marketing Department. • Provide data-driven recommendations to improve commercial performance and profitability. 2.5 Coordination with Marketing and Sales • Coordinate with the Marketing team to implement campaigns and promotional offers within the application. • Ensure that published promotions comply with approved prices and discount policies. • Measure the impact of marketing campaigns on actual sales and subscriptions. • Develop strategies to retarget former and inactive customers. • Monitor the performance of digital sales channels and partnerships that contribute to increasing orders. 2.6 Coordination with Operations and Customer Service • Ensure that products and packages displayed online are aligned with the operational, production, and delivery capacities of the company. • Monitor complaints related to orders, payments, and subscriptions in coordination with Customer Service. • Analyze the causes of cancellations, refunds, and recurring issues and implement measures to reduce them. • Ensure that customers receive accurate information regarding subscription packages, prices, and delivery schedules. • Bachelor's degree in E-Commerce, Digital Marketing, Business Administration, or a related field. • At least 3–5 years of practical experience in e-commerce management or digital application management. • Experience in analyzing sales data, user behavior, and conversion rate optimization. • Knowledge of electronic payment systems, order and subscription management, and digital analytics tools. • Strong project management, cross-departmental coordination, and reporting skills. • Experience with food delivery applications, restaurants, or food subscription services is preferred.