Digital & E-Commerce Executive

Job Summary: The Digital & E-Commerce Executive is responsible for driving the hotel's online revenue, digital presence, and direct bookings by managing the website, online distribution channels, digital marketing, and e-commerce initiatives. Working closely with Sales & Marketing, Revenue Management, Reservations, and Corporate Marketing, the role ensures consistent brand representation across all digital platforms while optimizing performance and guest engagement. Key Responsibilities: Digital Strategy & Revenue • Execute the hotel's digital and e-commerce strategy. • Monitor website performance, direct bookings, and digital revenue. • Analyze performance and prepare monthly reports with recommendations. Website & Content Management • Manage and update the hotel's website. • Ensure all content, promotions, and hotel information are accurate and up to date. • Coordinate website enhancements with Corporate Marketing. OTA & Distribution • Manage OTA extranets and maintain rate parity, inventory, and content accuracy. • Monitor OTA performance and implement promotional opportunities. • Ensure consistency across all distribution channels. Digital Marketing Support • SEO, SEM, Google Ads, CRM, and email marketing campaigns. • Monitor campaign performance and optimize ROI. • Coordinate digital promotions and marketing initiatives. Analytics & Reputation • Track website traffic, booking trends, and campaign performance using Google Analytics. • Prepare regular performance reports and competitor analysis. • Monitor online guest reviews and coordinate responses with Operations. Collaboration • Work closely with Revenue Management, Sales, and Corporate Marketing on commercial initiatives. • Support digital campaigns for rooms, restaurants, spa, wellness, and hotel experiences. • Stay updated on digital trends, hospitality technology, and industry best practices. Required Qualifications • Bachelor's degree in Marketing, Digital Marketing, Hospitality, Business Administration, E-Commerce, or a related field. • 2 3 years' experience in hotel e-commerce or digital marketing, preferably within luxury hospitality. • Proficiency in OTA extranets, Google Analytics, Google Ads, SEO/SEM, CMS platforms, CRM systems, and Microsoft Office. • Knowledge of SynXis, Ideas RMS, or similar hospitality systems is an advantage. Skills & Competencies • Commercial and analytical mindset • Digital marketing and e-commerce expertise • Website and OTA management • SEO/SEM and Google Analytics • CRM and email marketing • Strong communication and stakeholder management • Project management and attention to detail • Ability to manage multiple priorities independently Key Performance Indicators (KPIs) • Brand.com revenue growth • Direct booking conversion rate • Website traffic and conversion • OTA content accuracy and performance • Digital campaign ROI • SEO and Google Ads performance • Email marketing engagement • Online reputation score • Accuracy and timeliness of digital reporting