Sales Growth Manager

. Duties and Responsibilities 2.1 App and Subscription Sales Growth • Develop and implement strategies to increase food subscription sales through the company application. • Increase new customer acquisition and improve the conversion rate of app visitors into paying subscribers. • Analyze the customer journey from registration through purchase completion and subscription renewal. • Develop subscription packages and promotional offers that meet customer needs and increase average order value. • Propose initiatives to increase sales during seasonal periods and periods of low demand. 2.2 Customer Retention and Subscription Renewals • Develop a clear strategy for following up with customers before their subscriptions expire and encouraging them to renew. • Analyze the reasons for subscription cancellations and non-renewals and implement measures to address them. • Develop win-back programs to reactivate former customers and convert them into active subscribers. • Monitor the performance of customer service and telesales teams and measure the impact of customer outreach on sales and subscription renewals. 2.3 Data Analysis and Performance Monitoring • Analyze sales and customer data, customer acquisition sources, and purchasing behavior. • Prepare periodic reports covering revenue, new and renewed subscriptions, conversion rates, and cancellation rates. • Measure Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and the return on marketing campaigns. • Identify growth opportunities and performance gaps and recommend practical, data-driven solutions. 2.4 Sales and Marketing Strategy Development • Coordinate with the Marketing team to design campaigns targeting customer segments with the highest likelihood of subscribing. • Evaluate promotions and discounts based on their impact on sales and profitability, avoiding unnecessary discounting. • Develop referral programs, customer recommendation initiatives, and targeted offers for existing and former customers. • Test new marketing channels and sales approaches and measure their performance before scaling them. 2.5 Revenue Channel Development • Identify new opportunities to increase meal and food subscription sales. • Develop upselling and cross-selling opportunities aligned with the company's products. • Explore partnerships and sales channels that can generate new customers and additional revenue. • Develop clear execution plans to convert growth opportunities into measurable financial results. • Bachelor's degree in Marketing, Business Administration, Sales, or a related field. • At least five years of practical experience in sales growth, digital marketing, or business development, preferably including experience with e-commerce applications or subscription-based businesses. • Proven track record of increasing revenue and improving conversion and customer retention rates. • Strong skills in sales data analysis, reporting, and performance measurement. • Familiarity with Customer Relationship Management (CRM) systems, digital analytics tools, and marketing campaign management. • Strong planning, analytical, negotiation, and team management skills. • Experience in the healthy food, restaurant, or food subscription industry is preferred.