Job description
JOB DESCRIPTION:
Job Description
Job Title: Commercial Director MEAP & Turkey CIS
Location: Dubai, UAE
Reports To: Divisional Vice President, MEAP & Dotted line to Regional Director Turkey & CIS
Job Summary:
The Commercial Director MEAP & Turkey CIS will be responsible for driving the commercial strategy and operations for Abbott Established Pharma Division (EPD) across the MEAP & Turkey CIS region. This role focuses on maximizing revenue, profitability, and market share while ensuring alignment with the company s overall business objectives. The role includes leading the execution of sales strategies, developing market opportunities, and enhancing sales performance across the region.
Key Responsibilities:
Strategic Leadership:
Develop and implement the commercial strategy for both regions MEAP & Turkey CIS region, aligning with global business goals.
Identify market trends, key issues, and opportunities for business growth and competitive defence.
Support leadership in developing a long-range vision for EPD, anticipate the impact of business trends, and prepare strategic plans.
• Oversee the regional Trade Sales, Distribution, Trade Marketing, and Key Account strategy to ensure sustainable growth and competitive advantage across MEAP & Turkey CIS.
• Identify and evaluate partnership, licensing, and business development opportunities to strengthen Abbott's commercial portfolio and market position.
Revenue Growth:
Drive revenue growth through effective sales, marketing, and business development initiatives.
Evaluate new business opportunities and lead solutions for continuous Gross Margin Improvement.
• Drive profitable growth through effective management of key accounts, distributors, wholesalers, hospital groups, retail pharmacy chains, and eCommerce channels.
• Ensure achievement of sales, profitability, gross margin, collections, inventory, and market share targets across the region.
Market Expansion:
Identify and capitalize on new market opportunities to expand the company s presence in the MEAP & Turkey CIS regions.
Develop retail channel strategy with a focus on eCommerce and pharmacy channels.
Oversee market data to understand consumption trends in key markets.
• Monitor market trends, customer needs, retail dynamics, competitor activities, and emerging channel opportunities to proactively adapt regional commercial strategies.
• Champion category management and shopper excellence initiatives to accelerate growth within pharmacy and retail channels.
Customer Relationships:
Build and maintain strong relationships with key customers, partners, and stakeholders.
Engage with affiliates in defining the Sales Strategy & Sales Development Plan focusing on Sales Performance Enablers.
• Build and maintain executive-level relationships with key customers, distributors, trade partners, and healthcare retail stakeholders.
• Ensure robust annual business planning and execution with strategic accounts, focusing on revenue growth, profitability, customer satisfaction, and long-term partnerships.
Team Management:
Lead, mentor, and develop a high-performing commercial team.
Provide strategic direction and coaching to Sales, Marketing, and Commercial Excellence teams.
Manage and develop staff and lead a diverse team.
• Lead and develop Trade Sales, Commercial Operations, Commercial Excellence, and Key Account Management capabilities across the region.
• Foster a high-performance culture through coaching, succession planning, talent development, accountability, and recognition aligned with Abbott Leadership Principles.
Financial Management:
Oversee budgeting, forecasting, and financial performance for the METAP & CIS regions.
Ensure compliance with relevant laws, regulations, and company policies.
• Maintain accountability for sales performance, profitability, working capital, inventory management, collections, credit performance, and cost optimization initiatives across MEAP & Tur CIS.
Commercial Operations & Supply Chain Excellence
• Lead cross-functional collaboration with Supply Chain, Finance, Marketing, Regulatory Affairs, Human Resources, and Demand Planning teams.
• Ensure best-in-class forecasting accuracy, inventory management, product availability, and customer service levels.
• Drive continuous improvement initiatives across sales operations, commercial analytics, distribution management, trade marketing, and customer planning.
• Ensure successful execution of new product launches, portfolio optimization, pack changes, promotional programs, and pricing initiatives through robust commercial planning.
Sales Force Effectiveness:
Enhance the effectiveness of the sales force through training, performance management, and strategic initiatives.
Develop and benchmark Sales standards across the region.
Lead Sales & Operations Planning (S&OP) to ensure adherence to growth plans and forecast accuracy.
Qualifications:
Education: Bachelor s degree in Business, Marketing, or a related field; MBA preferred.
Experience: Minimum of 10 years in a senior commercial role, with a proven track record in the MEAP & Turkey CIS regions. Leadership experience at General Manager or business functional head level preferred.
Skills: Strong leadership, strategic thinking, and financial acumen. Excellent communication, negotiation, and interpersonal skills.
Knowledge: Deep understanding of the MEAP & Turkey CIS markets dynamics, customer needs, and competitive landscape.
Languages: Proficiency in English; additional languages relevant to the METAP & Turkey CIS region are a plus.
Qualifications:
Education: Bachelor s degree in Business, Marketing, or a related field; MBA preferred.
Experience: Minimum of 10 years in a senior commercial role, with a proven track record in the MEAP & Turkey CIS regions. Leadership experience at General Manager or business functional head level preferred.
Skills: Strong leadership, strategic thinking, and financial acumen. Excellent communication, negotiation, and interpersonal skills.
Knowledge: Deep understanding of the MEAP & Turkey CIS markets dynamics, customer needs, and competitive landscape.
Languages: Proficiency in English; additional languages relevant to the METAP & Turkey CIS region are a plus.
Core Competencies:
Vision and strategy setting, customer focus, integrity, and trust.
Strong planning and financial skills, drive for results, and decision-making abilities.
Excellent presentation skills, team player, and collaboration.
People leadership, retail/eCommerce excellence, ethical sales, digital excellence, and commercial analytics.
• Commercial Operations Excellence
• Distributor & Key Account Management
• Trade Marketing & Channel Management
• Business Development & Strategic Partnerships
• Supply Chain & Forecasting Excellence
• Performance Management and Execution Excellence
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