Vice President (VP) Segments (Head)

Company overview: Pentabell is seeking a skilled Vice President (VP) Segments (Head), for one of its clients in the Banking sector. This role involves defining, owning, and activating the bank s customer segmentation framework to drive growth, retention, and customer lifetime value. Position: Vice President (VP) Segments (Head) Summary: The VP Segments is responsible for defining, owning, and activating the bank s customer segmentation framework to drive growth, retention, and customer lifetime value. Responsibilities: Design and own the bank s enterprise-wide customer segmentation framework, evolving from demographic to behavioral, needs based, and value-based segmentation. Lead the end-to-end development of customer propositions, from insight to design, launch, optimization, and retirement. Translate customer insight into clear growth levers and monetization opportunities. Act as a connector role across Product, Marketing Digital, Insight, Analytics, CX, and Frontline Distribution teams. Build and lead a high-performing team covering segmentation, customer insight, and proposition management. Requirements: Bachelor or Master's degree in a relevant field 12-15+ years experience in marketing, customer strategy, segmentation, or proposition roles, ideally within banking or financial services Strong strategic thinking with the ability to translate customer insight into clear growth and monetization opportunities Highly customer-centric mindset with a strong passion for solving customer needs Deep commercial acumen with a focus on revenue uplift, retention, and customer lifetime value Ability to prioritize segments and propositions based on business impact Ability to interpret complex data and insight and simplify it into compelling, actionable narratives Strong appreciation of customer experience and journey-based thinking Collaborative leader with the ability to influence without direct authority Strong people leadership skills, including team building, capability development, and performance management Comfortably operating in ambiguity and driving change across large, matrixed organizations Excellent communicator and storyteller, able to articulate value propositions simply and persuasively