Marketing Manager

Location: Kuwait Reports To: General Manager Department : Marketing Role Objective We are seeking an experienced and results-driven Marketing Manager to develop and execute comprehensive marketing strategies that strengthen brand positioning, drive customer acquisition and retention, increase sales, and maximize marketing ROI. The role involves overseeing digital marketing, brand management, integrated campaigns, market research, partnerships, public relations, and team performance to achieve business objectives. Key Responsibilities Marketing Strategy: Develop and implement annual and quarterly marketing strategies, campaign calendars, and marketing plans aligned with business objectives. Brand Management: Maintain consistent brand identity, messaging, and visual standards across all marketing channels and customer touchpoints. Digital Marketing: Oversee digital campaigns, SEO/SEM, paid advertising, social media, email marketing, influencer collaborations, website content, and conversion optimization. Campaign Management: Plan and execute marketing campaigns for product launches, seasonal promotions, events, new locations, and brand initiatives. Market Research: Analyze customer behavior, market trends, competitors, pricing, and campaign performance to identify growth opportunities. Budget Management: Manage marketing budgets, allocate spending effectively, and monitor ROI, ROAS, customer acquisition costs, and campaign performance. Content and Communications: Oversee the development of marketing content, campaign concepts, copywriting, photography, videos, newsletters, and promotional materials. Social Media Management: Establish content calendars, oversee publishing and community engagement, and monitor brand sentiment across social platforms. Trade and Location Marketing: Coordinate with operations and e-commerce teams on in-store promotions, merchandising, product launches, loyalty programs, and customer experience initiatives. Partnerships and PR: Identify and manage strategic partnerships, sponsorships, influencer collaborations, media relations, activations, and events. Agency and Vendor Management: Coordinate with external agencies, freelancers, media suppliers, and production teams to ensure quality, timely delivery, and cost efficiency. Performance Reporting: Develop marketing reports and dashboards, evaluate campaign effectiveness, track KPIs, and present insights and recommendations to senior management. Team Leadership: Lead and develop the marketing team, delegate responsibilities monitor performance, and foster collaboration and creativity. Cross-Functional Coordination: Work closely with management, operations, finance, customer service, and other departments to ensure aligned marketing initiatives. Compliance: Ensure marketing materials, promotional activities, customer data usage, and external partnerships comply with company policies and applicable regulations. Requirement open to Arab Nationals 5 8 years of progressive marketing experience, including at least 2 3 years in a managerial or team leadership role. Bachelor s degree in Marketing, Business Administration, Communications, or a related field. Excellent project management, organization, and time management skills. Proficiency in digital advertising platforms, marketing analytics, CRM and email marketing tools, website analytics, and project management systems.