Trade Marketing Manager - Beverages KSA

Trade Strategy & Planning: • Lead the development and execution of the annual and quarterly Trade Marketing strategy for KSA Beverages • Translate category and brand priorities into channel-specific activation plans (MT, TT, AFH, eComm, etc.) • Build and deploy trade marketing calendar, including key seasons, launches, and promotions • Drive channel planning as part of Joint Business Planning with bottlers Bottler Interface & System Alignment: • Act as primary liaison between PepsiCo and bottlers Trade Marketing teams • Ensure alignment on priorities, activation frameworks, and execution standards across bottlers • Lead regular forums (monthly/quarterly) with bottlers to track performance and align actions Cross-Functional Integration- Serve as key interface between: • PepsiCo Marketing (brand strategy & innovation) • Franchise teams (commercial priorities & growth agenda) • Channel teams (channel plans) • Bottlers' teams (execution) Ensure strong push & pull alignment between consumer campaigns and in-store activation Trade Spend & Optimization (Core Accountability): • Own trade spend planning, tracking, and prioritization by channel • Establish frameworks to ensure effective and efficient allocation of all trade investments • Monitor ROI of activations and continuously reallocate funds to highest return opportunities Execution Excellence & In-Market Activation: • Lead execution of BTL activations and customer programs aligned with brand priorities • Ensure best-in-class execution across channels, including: • Store visibility • Promotions & activations • Innovation launches (NPDs, new packs, SKUs) • Develop and deploy channel playbooks and activation toolkits Performance Tracking & Insights: • Track KPIs including volume, share, distribution, and activation effectiveness • Leverage insights (internal & external) to refine plans and identify growth opportunities • Establish dashboards and feedback loops across stakeholders and bottlers Innovation & Growth Initiatives: • Lead trade readiness and execution of innovation (NPD) launches across channels • Identify and scale winning activation ideas across channels and geographies • Contribute to mid- and long-term growth planning cycles 7 10+ years of experience in FMCG, preferably in Trade Marketing / Customer Marketing / Sales Strong understanding of Saudi market dynamics and beverage channels Proven experience working in a franchise or multi-bottler environment (preferred) Strong financial acumen with experience managing trade budgets and investments