What Will You Do
• Full marketing strategy and execution for the Saudi Arabia market, with direct accountability to the VP of Marketing.
• Planning and budgeting for the Saudi marketing function, including forecasting, resource allocation, and performance tracking against revenue and growth goals.
• Leadership of a team of three (Social, PR & Communications, and Events), plus management of an external creative/marketing agency.
• Creative direction and content production, working closely with the agency to deliver high-quality, on-brand campaigns.
• Close cross-functional collaboration with Product Marketing, Performance Marketing, and Communications to ensure a unified go-to-market approach.
• Coordination with Sales and Customer Success in Saudi Arabia to align marketing activity with pipeline, revenue, and merchant retention goals.
• Deep, active relationships with merchants in the Saudi F&B community, using market presence to inform strategy and unlock opportunities.
• Positioning Foodics around its mission and value as a strategic partner to F&B businesses rather than competing purely as a point-of-sale commodity.
What Success Looks Like (First 6 12 Months):
• A clear, well-structured marketing plan for the Saudi market, built and owned end-to-end.
• Creative output that is relevant and tied to business outcomes not creative for its own sake.
• Demonstrated ownership of revenue impact, with a growth-hacking mindset applied to the Saudi market.
• Foodics established as a clear leader in the Saudi F&B community.
• 8 10 years of marketing experience, including team and budget management, with a track record that supports head-level seniority.
• Strong business acumen comfortable connecting marketing activity to revenue, pipeline, and growth, not just brand and creative metrics.
• Tech industry experience and fluency in B2B tech marketing; background in F&B tech, fintech, or software is welcomed.
• Proven ability to plan and manage budgets, and to lead and develop a small team.
• Strong creative sensibility and experience overseeing agencies and campaign production.
• Deep understanding of the Saudi market, with existing or fast-built relationships within the local F&B and merchant community.
• Saudi national, based at the Foodics headquarters in Riyadh.
Is this role a fit for you?
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