The Job Description
• Implement, manage and audit GA4 and Google Tag Manager (GTM) tracking, including events, tags, triggers and conversions.
• Develop tracking plans, data layer requirements and measurement standards across digital customer journeys.
• Configure and analyze behavioral analytics tools (Hotjar, Clarity, Contentsquare) to identify usability issues and conversion opportunities.
• Develop and support A/B testing and CRO initiatives using VWO, Optimizely or equivalent tools.
• Analyze customer journeys, funnels and attribution to improve conversion rates and data accuracy.
• Use BigQuery and SQL to validate analytics data and support reporting and BI requirements.
• Ensure tracking quality, privacy compliance, documentation and knowledge transfer across product, analytics and technology teams.
Tagged as: e.g. , focused , GA4 , google , http , javascript
Requirements:
• 5+ years of hands-on technical web/product analytics implementation, preferably for transactional eCommerce or self-service digital products; evidence of personally configuring and debugging tracking is required.
• Advanced hands-on GA4 and Google Tag Manager implementation, event tracking, data layer design, QA and debugging experience; current Google Analytics certification (GA4-focused, e.g., Google Skillshop Google Analytics Certification) is mandatory and must be verifiable. Certification evidence should be supplied with the CV.
• Working knowledge of JavaScript, browser DevTools, HTTP requests and web tracking fundamentals.
• Hands-on use of at least one behavioral analytics platform and one A/B testing/experimentation platform.
• Ability to diagnose tracking defects, validate conversion events and turn journey data into prioritized recommendations.
• Effective collaboration with frontend/backend developers, product teams and external vendors.
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