Social Media Specialist

• Develop and execute innovative social media strategies tailored to engage target audiences and enhance brand presence. • Analyze performance metrics and user engagement data to optimize content and drive continuous improvement. • Create and curate compelling visual and written content that resonates with diverse audiences across various platforms. • Monitor industry trends and competitor activity to identify opportunities for growth and differentiation. • Bachelor's degree in Marketing, Communications, or a related field, showcasing a strong foundation in digital marketing principles. • Minimum 3 years of experience in social media management or digital marketing, demonstrating a deep understanding of various platforms. • Proficiency in social media analytics tools and content management systems to track performance and streamline operations. • Expertise in graphic design software such as Adobe Creative Suite or Canva for creating visually appealing content.