Content & Social Media Specialist

• Develop and execute a comprehensive content strategy that aligns with brand objectives and target audience engagement. • Create compelling and shareable content across various platforms, including blog posts, articles, infographics, and video scripts. • Manage and grow social media presence by crafting engaging posts, monitoring conversations, and responding to community interactions in real-time. • Analyze social media metrics and website traffic to identify trends, measure campaign effectiveness, and optimize content performance. • Bachelor's degree in Marketing, Communications, Journalism, or a related field. • Proven 3+ years of experience in content creation and social media management, demonstrating a track record of success. • Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, social media insights). • Strong understanding of SEO principles and how to apply them to content for maximum organic reach.