Social Media & Content Specialist

Role Objective: The Social Media & Content Specialist is responsible for setting specific objectives to develop a cohesive and profitable marketing strategy to boost brand awareness, obtaining more followers, and generating prospective leads for business development. The Social Media & Content Specialist will contribute to this strategy. The below is not a definitive list of all the tasks to be undertaken as those can be varied from time to time at the discretion of Creation Business Consultants (CBC) Management. Key Accountabilities: Social Media: Design and implement social media and communication campaigns to align with marketing strategies Create captivating content for all social media pages and channels, including regional news and event updates Accountable for community management across all social media channels Digital: Accountable for monitoring, updating, and reviewing the website for information accuracy and functional performance Develop digital campaigns to increase web traffic Accountable for the management of company preparation of blogs, emailers including planning, development and copywriting and publishing on the website and via platforms Primary liaison with the SEO, PPC, freelancers and Development teams Marketing: Support the planning, implementation, and monitoring of marketing campaigns Graphic and content design of newsletters, marketing collateral, media releases, exhibitions, tradeshow materials and promotional campaigns Accountable for corporate brand consistency Key Responsibilities Developing new social media and marketing strategies Planning, monitoring, updating and reporting on the ongoing companyu2019s presence on social media Organize and coordinate marketing events such as conferences, webinars, and trade shows Responsible for maintaining companyu2019s social media and digital platforms and monitoring user engagement Analysing client reviews and other forms of feedback along with community management Implement new features to develop brand awareness u2013 promotions/competitions Conducting market research to better understand the marketing needs of the organization and its target audience Contributing towards improvements of branding, PR and lead generation for Creation Business Consultant Launching optimized online promotions to increase company and brand awareness Bacheloru2019s degree in marketing, business administration, or related field 5+ yrs. of experience in marketing, advertising, and brand management Certification courses in Marketing, digital marketing, advertising tools will be added advantage Stellar written and oral communication skills Demonstrated experience with social media and digital platforms (LinkedIn, Facebook, Twitter, and Instagram) Experience with Canva, Adobe Creative Cloud (Adobe Photoshop, Adobe Premiere), graphic designing & video editing is desirable