Site Merchandiser - Beauty

What you'll be doing 1. Catalogue Management • Manage, create and remove categories and collections on the website. • Ensure consistency of product SKUs and labels with ERP systems. • Liaise with Brand Teams on new launches and ensure all launch requirements are aligned. • Manage the launch of products, including content requests from Brand Teams and stock availability. • Ensure all promotions are active online, including discount promotions, GWP and PWP by country. 2. Merchandising on Site • Utilize sales and customer analytics to decide how products should be displayed online to maximize sales. • Be a proficient user of SFCC and Shopify to manage and optimize online merchandising. • Work closely with Product and Tech teams to suggest and test new functionalities and on-site developments, tracking KPIs pre- and post-change. • Ensure optimum brand presentation across homepages, landing pages and product description pages. • Optimize product assortment based on best sellers, unsung heroes and new launches to maximize sales. • Update filters and main menu navigation. • Manage homepage banners and content updates to guide customers to current promotions, newness, product recommendations and best sellers. • Optimize product pages, including product imagery, monitoring reviews, cross-sells/upsells and product page special offer banners. • Optimize the catalogue to increase conversion rates. 3. Coordination • Drive the e-commerce trade planning together with Brand Teams and the E-commerce Manager. • Own and maintain the merchandising calendar across launches, promotions and key commercial activities. • Work with Brand, Performance Marketing, Graphic Design and CRM to coordinate planned activities and ensure timely execution. • Work closely with Supply Chain to forecast e-commerce stock demand based on trading plans and upcoming campaigns, and coordinate stock transfers and replenishment to support e-commerce demand. • Work with Supply Chain and Brand Teams to ensure sufficient stock availability for new launches and campaign products and that products are online in time. • Coordinate with the Graphic Designer to ensure required website assets are prepared and delivered in line with the merchandising calendar. • Work with CRM to align email schedules with the merchandising calendar and select relevant products, categories and promotions. • Coordinate with Brand Teams on upcoming launches, promotions and key commercial initiatives to ensure all required website updates are delivered on time. 4. Reporting • Analyze and report on best sellers by week, month, country and category. • Analyze category performance and identify opportunities to improve assortment, merchandising and conversion. • Analyze website performance, traffic, conversion and other KPIs across regions and countries. • Monitor Google Analytics on a daily basis to identify trends and create actionable recommendations. • Provide regular reporting to update Brand Teams on relevant merchandising and e-commerce KPIs. What you'll need to succeed Analytical Skills Strong analytical ability with proficiency in Microsoft Excel and experience with reporting tools such as Google Analytics and Looker. Detail Oriented High attention to detail to ensure product data integrity, website accuracy and overall website QC. Commercial Acumen Commercial awareness and understanding of E-commerce KPIs, as well as inventory planning and stock availability. Communication Ability to collaborate effectively with cross-functional teams, including Brand Teams, Performance Marketing, Logistics, CRM, Graphic Design and Product/Tech teams. Ability to present clearly to both internal and external stakeholders. Technical Highly experienced using e-commerce platforms/CMS systems such as SFCC and Shopify, with the ability to problem-solve and understand and influence development scoping to optimize KPIs.