Product Marketing Leader, META

Join Our Team at Eaton: Empowering Tomorrow, Today! Dubai serves as a strategic hub for Eaton s Middle East operations, bringing together commercial, engineering, manufacturing, and support teams within a globally connected business environment. Building on more than 40 years in the region, Eaton recently announced the development of a new sustainable campus in Dubai, reinforcing our long term investment in growth, collaboration, and capability building. About Eaton Eaton is a power management company where we provide energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton is dedicated to improving the quality of life and the environment through the use of power management technology and services. Eaton has approximately 96,000 employees and sells products to customers in more than 175 countries. The Product Marketing Leader is a senior leadership role within the Commercial Excellence and Marketing organization for META, responsible for regional product marketing strategy and translating customer, market and competitive insights into positioning, go-to-market strategies and integrated marketing programs that accelerate profitable growth. The role leads segmentation, value propositions, messaging and portfolio strategy, bringing Voice of Customer and market intelligence into regional and global business decisions. Working across Product Divisions, Sales, Pricing and Marketing, the leader drives end-to-end product launches, commercial performance and the development of a high-performing, data-driven Field Product Marketing organization. What you ll do: • Product Marketing Strategy and Planning: Own the META product marketing strategy and annual plan, aligned with business and marketing priorities. Lead market segmentation, opportunity sizing and prioritization across industries, applications, customer groups and channels. Translate growth priorities into portfolio, go-to-market and integrated marketing plans, directing investment toward the highest-value opportunities. • Customer, Market and Competitive Insights: Build regional market intelligence covering customer needs, buying behavior, market trends, regulations, competitor offers, pricing and emerging opportunities. Guide Field Product Marketing teams in Voice of Customer research and translate insights into recommendations for product development, portfolio, positioning and commercial strategy. Represent META market needs in regional and global product-line decisions. • Positioning, Messaging and Customer Experience: Lead the development of buyer personas, customer journeys, differentiated value propositions, positioning and messaging for priority segments and offers. Translate product capabilities into compelling customer benefits and consistent narratives across campaigns, digital channels, events, sales and partner communications. • Go-to-Market and Product Launch Leadership: Own product marketing briefs and go-to-market strategies for priority META launches. Define target audiences, market readiness, positioning, messaging, channel strategy, pricing inputs, demand generation, sales readiness and success measures. Lead cross-functional launch governance and monitor performance to improve adoption, pipeline, revenue and profitability. • Integrated Campaigns and Demand Generation: Partner with Demand Generation, Channel Marketing, Product Marketing Communications and the Global/EMEA Segment Content Marketing and Campaigns Center of Excellence to develop integrated customer lifecycle campaigns. Provide audience insights, value propositions, messaging, content briefs and offer strategies to drive awareness, engagement, demand and conversion. Ensure global campaigns are effectively localized for META markets and channels. • Portfolio and Product Life-Cycle Management: Partner with Product Divisions and Sales to assess market gaps, product-market fit, portfolio competitiveness and pricing. Develop growth plans for priority offers, customers, markets and channels. Support portfolio introductions, optimization and phase-outs while protecting customer continuity, revenue and profitability. Drive adoption of the Business Target Agreement process across divisions and sales. • Sales and Partner Enablement: Translate product strategy into customer-focused sales plays, messaging guides, competitive battlecards, training and partner enablement. Equip sales and channel teams to communicate differentiated value, address customer needs and convert opportunities. Measure effectiveness and continuously improve enablement based on field feedback and performance. • Performance Management and Team Leadership: Define objectives, KPIs and operating rhythms for Field Product Marketing across META. Track pipeline and revenue impact, launch adoption, portfolio growth, campaign performance, enablement effectiveness and marketing ROI. Use insights to optimize plans and resources. Coach and develop Product Marketing teams while fostering collaboration, accountability and continuous improvement. • Bachelors degree from an accredited institution (Engineering, Business or Marketing) • Minimum 10 years experience in product marketing, go-to-market strategy or integrated marketing within a technical or business-to-business environment, including significant regional leadership and people-management responsibility