Channel Marketing EWS/IT Leader META

What you ll do: Collaborate with global and regional teams to develop channel marketing strategies aligned with META commercial goals and market positioning. * META Channel Sales: Align with META channel strategies, business priorities and the partner program framework, partnering with local Sales teams on coordinated execution. Build a strong understanding of target audiences, customer needs, personas, buyer journeys and market trends, and support sales through relevant enablement tools and partner activities. * Eaton Content Teams (Marcom Centers of Excellence, META Field Product Marcom): Provide channel insights for integrated campaigns and product launches. Ensure relevant products, services and solutions are effectively promoted to partners and supported with content they can leverage in their marketing activities. * Customer Support: Drive partner adoption of Eaton digital tools, calculators and configurators that support the selling of Eaton products and solutions. Sales Enablement: Ensure partners have access to comprehensive training that strengthens their knowledge of Eaton s portfolio and customer value propositions across industry segments. Channel Marketing Planning, Content and Execution: Lead EWS and IT Channel Marketing teams in planning, executing and measuring regional to the channel and through the channel activities to generate demand and grow channel sales. Maintain close collaboration between Channel Marketing and content teams on market insights and needs. Ensure partners effectively leverage Eaton product, training and marketing content, adapting it where needed to regional and partner requirements. Partner Programs: Lead the development and maintenance of the EWS and IT partner program framework and value proposition, aligned with relevant programs across EMEA and APAC. Lead regional planning, execution and measurement of partner programs within the META framework. Drive partner onboarding, training, loyalty and incentive initiatives to support growth and retention. Ensure effective partner adoption of Eaton digital platforms, including PRM, partner training portals, EDI, Order Centre and product inventory APIs. Joint Marketing Activities and Lead Management: Lead joint marketing activities with channel partners, including MDF allocation, campaign activation and performance monitoring of digital activities and events. Partner with Field Demand Generation and leverage CRM/PRM technologies to deliver sales-ready leads to channel partners and drive effective partner follow-up. Data-Based Decision Making: Partner with Sales to maintain high-quality partner data. Monitor and continuously improve partner program performance, return on channel marketing investment, partner engagement and the impact of digitalization initiatives. Qualifications: • Bachelors in marketing, product management, channel management or associated field. Relevant job experience also contributes to requirement. • Minimum 10 years experience with either channel marketing or marketing communications and product marketing; Experience with channel marketing and partner program strategy development. Skills: • Proven Strong experience in managing extensive marketing teams (appr 50 people) across different geographies and cultures • Experience working/partnering with channel sales or customer-facing organizations • Experience in Continuous Improvement and agile methodologies and change management • Process-based and data-driven approach • Strong leadership skills • Strong coaching and people development skills • Ability to build rapport across the business and cross-functional teams • Strategic agility and the ability to navigate between strategic and tactical • Advanced verbal and written communication skills • English fluency