Head of Product Marketing

• Own and continuously maintain the Xpertyy Product Marketing & Go-to-Market Playbook • Collect and analyse customer, expert and market feedback (interviews, win/loss reviews, support conversations, product analytics and funnel data) and make clear recommendations • Understand and track customer needs, buying triggers, alternatives, experts' needs and market changes, especially AI impact • Own customer segmentation, ideal customer profiles (ICPs), priority use cases, and jobs-to-be-done • Own positioning, value propositions and messaging for audiences (companies, individuals, experts, partners) in Arabic and English • Protect brand voice and identity across website, apps and campaigns • Provide market evidence behind pricing and packaging decisions and co-develop packaging • Own go-to-market for product releases and new features including launch plans, communications, and sales enablement • Own the full customer lifecycle from awareness to referral/advocacy • Work with Product Management and Operations on onboarding flows, lifecycle messaging and successful outcomes • Grow qualified, paid customer demand through partners, experts and search/AI-answer channels • Grow bookable supply of experts to meet demand • Build and use trust signals such as reviews, testimonials, case studies and success stories • Build co-marketing, integration and platform partnerships and create partner materials • Manage agency relationship and take strategic ownership of agency work • Produce hands-on marketing materials including web copy, campaign briefs, emails, app-store listings and launch kits • Set up and use marketing technology stack with engineering team • Own measurement of marketing performance and recommend scaling, changes or stopping campaigns • Collaborate cross-functionally with Product, Engineering, Commercial, Operations and Finance teams • Native or professional Arabic language skills • Experience marketing for professional-services, advisory, expert-network or other B2B marketplaces • Experience with B2B SaaS with self-serve and sales-assisted buyers • Experience in product-led growth and building small teams • Experience with review, case-study or customer-advocacy programs • Knowledge of formal pricing research methods (e.g. Van Westendorp, conjoint analysis) • Technology marketing experience in UAE or GCC involving chambers, free zones, SME programs and tech events • Mobile app marketing skills including app-store optimisation, push, and in-app messaging • Experience with CRM and automation tools (such as Freshsales, HubSpot) • Experience with product analytics tools (GA4, Mixpanel, Amplitude) • SEO and AI search knowledge • Experience with WhatsApp Business • Disclosed AI use in work accepted