Principal Product Designer

• The role You will be the one designer who owns the student experience. Primarily that means the student app: where students study, work with an AI tutor, answer questions, and take part in activities, including games and head-to-head duels on a topic. You will also shape parts of the live classroom experience. This is a Senior/Principal-level individual contributor Product Designer role. There is no design team underneath you and no manager drawing your roadmap. You take a problem from the first student conversation to the shipped screen, and you decide what to look at next. Why this role • One owner of the whole student experience, with a direct line to leadership. • Speed: with AI in the workflow, ideas go from research to release in days, not quarters. • An experimentation practice being built from the ground up, with you shaping it. • A company expanding into more schools, with a long-term ambition to match. What you will do • Spend real time with students in Saudi schools. Interviews, focus groups, classroom observation. Turn what you hear into design decisions, and go back to check them. • Design for Saudi Arabia, not for the generic "best practice" app. Patterns that work in London or San Francisco often fail here. You know why, and you can show it in your work. • Own the student app end to end. Flows, information architecture, prototypes, final UI, and the handover to engineering. • Design activities students want to come back to, games and duels included, with learning as the gate: an activity that is more fun but teaches less is a regression. • Run experiments. State a hypothesis, build the variants, agree the metric, and read the result honestly. You will help build the experimentation practice, not just use it. • Work AI-native. Use AI tools for generation, prototyping and production so your time goes to research and judgement. We care about the quality of your decisions, not how many pixels you pushed by hand. • • Roughly 5 years of experience in UX, product design experience. We care less about the number and more about how many people you have interviewed and what you did with it. A research practice you can describe in detail: how you recruit, what you ask, how you synthesise, how it reached the product. A portfolio of projects that demonstrate your creativity and delivery of results through great consumer-facing mobile-first experiences Proficiency in using various tools and techniques to create and communicate your design ideas, such as sketches, wireframes, mockups, prototypes, etc. Experience in conducting user research and testing in different contexts and cultures, using both qualitative and quantitative methods A strong sense of empathy, curiosity, and creativity, and a willingness to learn and experiment