Marketing Executive- Hotel Experience required

Digital Marketing & AI • Develop and execute digital marketing campaigns to promote hotel accommodation, student residency, facilities, packages, offers, and services. • Use AI-powered marketing tools to generate, optimize, personalize, and improve marketing content and campaigns. • Research and implement emerging AI tools and technologies that can improve marketing productivity and customer engagement. • Use AI to assist with content ideas, campaign planning, audience segmentation, competitor research, keyword research, and marketing analysis. • Monitor AI-generated content to ensure accuracy, originality, brand consistency, and appropriate tone before publication. • Maintain a consistent brand identity across all digital marketing channels. Social Media & Content Creation • Manage and maintain social media platforms including Instagram, Facebook, TikTok, LinkedIn, YouTube, and other relevant channels. • Develop creative and engaging content including posts, reels, stories, videos, blogs, promotional materials, and digital advertisements. • Create student-focused content for Student Residency, including accommodation benefits, facilities, lifestyle, events, student activities, location advantages, and special offers. • Create hotel-focused content highlighting rooms, facilities, dining, events, long-stay packages, promotions, and guest experiences. • Develop monthly social media content calendars and ensure timely publication. • Monitor social media trends, hashtags, popular formats, and competitor activities to identify opportunities for engagement. • Respond to or coordinate responses to comments, messages, inquiries, and online engagement in a professional manner. Lead Generation & Conversion • Generate qualified leads for hotel accommodation and student residency through digital marketing campaigns. • Manage and monitor inquiries received through social media, websites, WhatsApp, online advertising, and other digital channels. • Coordinate with the Sales, Reservations, and Student Residency teams to ensure timely follow-up and conversion of leads. • Maintain accurate records of marketing leads, sources, follow-ups, and conversions. • Identify the most effective marketing channels and campaigns for generating bookings and student accommodation inquiries. • Develop targeted campaigns for different customer segments, including students, parents, corporate clients, long-stay guests, and other relevant audiences. Website & Online Presence • Assist in maintaining and updating website content, including accommodation details, facilities, offers, events, blogs, FAQs, and promotional information. • Support Search Engine Optimization (SEO) activities to improve online visibility and organic traffic. • Conduct keyword research and identify opportunities to improve website and content rankings. • Monitor online listings, reviews, and digital profiles to ensure information remains accurate and up to date. • Coordinate with relevant internal teams or external agencies for website development, SEO, photography, videography, and digital campaigns. Digital Advertising • Assist in planning, launching, and monitoring paid advertising campaigns across platforms such as Google, Meta, TikTok, LinkedIn, and other relevant channels. • Monitor campaign performance, budget utilization, cost per lead, conversions, and return on advertising spend. • Conduct A/B testing of advertisements, creatives, headlines, audiences, and calls-to-action to improve campaign performance. • Provide recommendations for optimizing campaigns based on performance data. Marketing Analytics & Reporting • Track key digital marketing performance indicators including website traffic, social media engagement, leads, conversion rates, cost per lead, bookings, and campaign ROI. • Prepare regular marketing performance reports for Management. • Analyze customer behavior and campaign data to identify trends, opportunities, and areas for improvement. • Use AI and analytics tools to identify patterns and support data-driven marketing decisions. • Monitor competitor marketing activities and provide recommendations to strengthen the property's market position. Hotel / Student Residency Marketing • Develop marketing campaigns specifically targeting students, parents, universities, educational institutions, corporate clients, and long-stay guests. • Support student recruitment and occupancy campaigns during peak admission and intake periods. • Promote student residency facilities, room types, amenities, events, transportation, location, safety, and lifestyle benefits. • Support hotel campaigns for long-stay guests, corporate accommodation, promotions, packages, and special events. • Coordinate with Operations, Front Office, Sales, Reservations, and Student Services teams to obtain accurate information for marketing campaigns. • Assist in organizing and promoting property events, student activities, open days, exhibitions, campus activations, and promotional events. Brand & Reputation Management • Ensure all marketing materials and communications comply with approved brand guidelines. • Monitor online reviews and customer feedback across relevant digital platforms. • Identify recurring customer concerns and communicate relevant feedback to Management. • Support online reputation management initiatives to improve guest and student satisfaction. • Ensure that photographs, videos, promotional materials, and AI-generated content accurately represent the property and its facilities. • Previous experience in digital marketing, social media marketing, hospitality marketing, student accommodation marketing, or a similar role. • Good knowledge of social media platforms, digital advertising, content creation, SEO, and online marketing. • Practical knowledge of AI-powered marketing and content creation tools. • Strong written and verbal communication skills. • Creative mindset with strong attention to detail. • Ability to analyze marketing data and prepare performance reports. • Knowledge of Canva, Adobe or similar creative tools is an advantage. • Experience with Google Analytics, Google Ads, Meta Ads Manager, CRM platforms, or similar tools is preferred. • Experience in hotel, hospitality, student accommodation, education, or property marketing will be an advantage.