• Formulate and execute marketing, sales, and corporate relationship strategies to drive patient volumes and achieve revenue targets adhering to hospital policies and procedures.
• Create, execute, and evaluate B2B marketing campaigns to identify, engage, and retain healthcare clients and corporate partners.
• Develop, refine, and implement the hospital’s annual marketing plan aligned with organizational goals.
• Identify impactful marketing tactics based on healthcare market trends and client insights.
• Prepare innovative business proposals and strategies to support sustainable growth.
• Drive corporate sales initiatives to expand the hospital’s client base and strengthen its market presence.
• Forecast sales requirements, develop quotas, and project expected sales volumes and profits.
• Establish competitive pricing strategies based on market research and analysis.
• Identify new business opportunities through prospecting, networking, and market intelligence.
• Implement marketing activities including outreach, email campaigns, social media, advertising, and website updates.
• Ensure timely preparation and delivery of marketing collateral such as brochures, presentations, and promotional materials.
• Generate fresh content for websites, blogs, email marketing, and brand-building initiatives.
• Enhance brand awareness and strengthen the positioning of Thumbay Hospital in Ajman.
• Develop and track performance metrics to measure marketing campaign effectiveness.
• Conduct feedback and outcome analysis to improve future marketing activities.
• Monitor ROI on campaigns and optimize strategies to maximize returns.
• Build and maintain strong relationships with corporate executives, partners, and referral networks.
• Collect and report monthly customer feedback to improve service offerings.
• Collaborate with internal operations, sales, and promotion teams to ensure seamless execution of plans.
• Provide sales and product training to internal teams for new services and promotional initiatives.
• Stay updated with industry trends, publications, and professional networks.
• Safeguard organizational value by ensuring confidentiality of information.
• Maintain professional conduct with internal and external customers for a robust working environment.
• Focus on personal professional growth relevant to taking on more challenging assignments.
• Attend training for self-development.
• Participate in the performance evaluation system.
• Perform other duties as and when assigned based on the requirement.
• Knowledge of healthcare marketing strategies.
• Familiarity with latest marketing technologies and trends in UAE.
• Methods of influencing target audiences.
• Proficient in marketing databases, CRM platforms, and marketing automation tools.
• Strong program, project, and time management skills with ability to prioritize tasks and meet tight deadlines.
• Expertise in social media strategy.
• Advanced business writing, editing, and proofreading capabilities.
• Excellent interpersonal skills for building and maintaining relationships with corporate executives and stakeholders.
• Exceptional verbal and written communication skills.
• Sense of ownership and commitment to work, trustworthy and honest.
• Optimum physical health to perform the job.
• Willingness for frequent travel.
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NMC GROUP SERVICES. · Abu Dhabi - United Arab Emirates (UAE)
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