Marketing Executive

• Implement marketing plans and promotional campaigns to increase awareness of the hospital’s services, specialties, and facilities. • Coordinate marketing activities for existing and newly introduced medical services, clinics, and specialties. • Support the planning and execution of health awareness campaigns, screening programmes, seasonal promotions, and community outreach initiatives. • Monitor campaign performance and recommend improvements to increase patient engagement and service utilisation. • Coordinate the development of marketing materials, brochures, presentations, and other promotional content. • Coordinate with digital marketing teams and agencies to execute social media campaigns, website updates, email marketing, and online promotions. • Support the creation and scheduling of relevant healthcare content across approved digital platforms. • Monitor online engagement, campaign reach, patient enquiries, and lead conversion. • Ensure that marketing materials comply with the organisation’s brand guidelines and applicable healthcare advertising requirements. • Work closely with physicians, Heads of Departments (HODs), and clinic managers to identify opportunities to promote clinical services. • Coordinate physician profiling, specialty campaigns, service launches, health talks, and patient education initiatives. • Identify opportunities to increase awareness and utilisation of underperforming clinics and medical specialties. • Support the development of specialty-specific marketing plans aligned with operational capacity and revenue objectives. • Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline. • Minimum 2–4 years of experience in marketing, preferably within a hospital, medical centre, clinic, or healthcare organisation.