Head Of Marketing

We’re looking for a dynamic, creatively driven Head of Marketing to lead the brand, communications, and creative strategy for our fast-growing portfolio of fragrance and beauty brands. This is a pivotal leadership role combining brand building, creative direction, product launches, and international market expansion across regions like the UAE, UK, US, India, and Europe. You’ll lead a multi-disciplinary team of marketers, designers, and storytellers managing everything from global launches and pop-up events to retail partnerships and advertising campaigns. This role is ideal for someone who blends visionary creativity with operational excellence, has deep industry experience, and thrives in fast-paced, brand-led environments. Key Responsibilities Brand Strategy & Creative Direction • Own and elevate the creative and aesthetic direction across all brands under the portfolio. • Develop and maintain brand consistency across international markets. • Conceptualize and lead 360° creative campaigns, including photoshoots, video production, packaging design, and brand visuals. • Partner with the CEO on brand positioning, global storytelling, and market expansion. • Lead strategy and execution for product launch events across UAE and other global cities. • Ensure creative alignment with advertising campaigns across offline and digital platforms. Marketing & Communications • Develop and execute annual marketing calendars across retail, digital, and experiential channels. • Own the content strategy, social media management, and community storytelling. • Manage relationships with retailers, distributors, and online. • Plan and execute brand participation in international tradeshows and exhibitions (3–4 annually). • Drive presence through international pop-up activations in key markets. Performance & Campaign Management • Supervise integrated campaign planning, content calendars, and execution of creative assets. • Align closely with the Performance Marketing team to ensure unified messaging and branding across paid media. • Analyze performance metrics to inform future campaign strategies. Team Leadership • Lead, mentor, and develop a multidisciplinary in-house marketing and creative team. • Build and lead a high-performing team culture that encourages creativity, strategic thinking, collaboration, and accountability. • Establish clear team structures, roles, responsibilities, and performance objectives aligned with overall business and brand goals. • Drive cross-functional collaboration between marketing, sales, product development, e-commerce, retail, and performance marketing teams to ensure seamless brand execution. • Mentor and empower team leaders, fostering professional development, creative excellence, and a strong pipeline of future marketing leaders. • Foster a culture of innovation, collaboration, and accountability across the team. Budget & Resource Management • Balance investments between creative production, brand activations, pop-ups, collaborations, and media. Experience • 10+ years in brand marketing or creative leadership roles within beauty, fragrance, or luxury retail. • Proven track record of leading international product launches and brand campaigns. • Prior experience with advertising, e-commerce, pop-ups, and retail channel marketing. Education • Bachelor’s degree in Marketing, Communications, or a related field. Skills • Deep understanding of the beauty/fragrance market and consumer behavior. • Strong capability in concept development, campaign storytelling, and creative direction. • Excellent visual brand sensibility and ability to maintain consistent aesthetic across platforms. • Strong leadership, team management, and cross-functional collaboration skills. • Basic understanding of e-commerce platforms and marketing funnels. • Ability to travel internationally for events, shoots, pop-ups, and key meetings.