Marketing Manager

HAVE TO RELOCATE TO DUBAI (only interested candidates apply) Role Overview Fragorium is seeking an experienced and strategic Marketing Manager to lead brand development, marketing initiatives, and corporate communications. The ideal candidate will have a strong track record in building brand visibility, developing integrated marketing strategies, and planning international exhibitions and trade shows to strengthen the company's global presence and generate business opportunities. Key Responsibilities 1. Marketing Strategy & Brand Management • Develop and implement comprehensive marketing strategies aligned with the company's business objectives. • Strengthen brand positioning, identity, and visibility across local and international markets. • Plan and execute integrated marketing campaigns across digital, print, and offline channels. • Conduct market research, competitor analysis, and customer insights to identify growth opportunities. 2. Corporate Communications & Public Relations • Oversee corporate communications, marketing materials, presentations, and brand messaging. • Ensure consistent brand identity and communication across all channels. • Build and maintain relationships with clients, business partners, media representatives, and other stakeholders. • Coordinate public relations activities, promotional initiatives, and corporate events. 3. International Exhibitions & Trade Shows • Plan, organise, and coordinate participation in international exhibitions, trade shows, and industry events. • Manage event budgets, booth design, promotional materials, logistics, and vendor coordination. • Coordinate with internal teams and external agencies to ensure successful event execution. • Identify relevant international events to expand market reach, develop partnerships, and generate business leads. 4. Campaign Management & Performance Analysis • Lead the development and execution of marketing campaigns to promote the company's products and services. • Collaborate with the Social Media Manager and creative teams to ensure alignment across marketing channels. • Monitor campaign performance, marketing expenditure, brand engagement, and lead generation. • Prepare marketing reports and recommend improvements based on performance metrics and market trends. 5. Team Leadership & Cross-functional Coordination • Lead and coordinate the marketing team, agencies, and external vendors. • Work closely with Sales, Business Development, and senior management to support commercial objectives. • Manage marketing budgets, timelines, and resources to ensure effective execution of initiatives. • Stay updated on industry developments, emerging marketing trends, and international market opportunities. Preferred Industry Experience: Fragrance, perfumes, cosmetics, beauty, luxury goods, FMCG, or manufacturing. Previous experience managing international exhibitions and marketing initiatives across the UAE, GCC, and global markets will be an advantage. • Minimum 10 years of experience in marketing, brand management, or a related field. • Proven expertise in brand strategy, integrated marketing campaigns, and corporate communications. • Demonstrated experience planning and coordinating international exhibitions and trade shows. • Excellent communication, presentation, negotiation, and organisational skills. • Strong project management, budgeting, and stakeholder management abilities. • Experience in market research, competitor analysis, and marketing performance measurement. • Ability to lead teams, manage multiple projects, and work effectively in a fast-paced environment. • Strong understanding of international markets and brand development strategies.