Growth-Focused Performance Marketing Executive

Sahl GCC is a Riyadh market-entry firm. We set up companies in Saudi Arabia for foreign investors, mostly founders and business owners, and support them after launch. Most of our clients find us through social media and WhatsApp, and every lead is a person about to invest his own money. We’re hiring one person to own our whole digital growth engine: paid ads, social channels, tracking and reporting. You will be measured on CAC and cost per signed client, not on likes or impressions. Paid acquisition • Plan, launch and scale campaigns on Meta (Facebook and Instagram), Snapchat, TikTok, Google (Search, Performance Max, YouTube, Demand Gen), LinkedIn and X. • Run lead form, click-to-WhatsApp and landing page campaigns, and choose the right one for each audience. • Own the monthly budget across channels. Move spend weekly toward the lowest cost per qualified lead and the lowest CAC. • Build audiences from first-party data: CRM lists, Customer Match, lookalikes from won clients, retargeting. • Run a structured creative testing system: hooks, formats, offers, UGC-style video. Scale winners and kill losers fast. Organic channels • Set up, brand and run our YouTube, Facebook, Instagram, TikTok, Snapchat, LinkedIn and X accounts. • Own the monthly content calendar: client stories, explainers on company setup, short-form video, live sessions. • Grow followers who convert, measured by inbound WhatsApp conversations and leads from organic content. • Manage the Google Business Profile and the review flow. • Work on search visibility: website SEO and visibility in AI search tools (ChatGPT, Gemini, Google AI Overviews). Tracking and data • Set up and maintain Meta Pixel and Conversions API, GA4, Google Tag Manager (server-side preferred), Consent Mode, UTMs and offline conversions from Zoho CRM. • Make every lead traceable from ad to signed contract. • Send qualified and won events back to Meta, Google, Snapchat and TikTok so the algorithms optimise for clients, not form fills. KPIs you will own and report weekly • Media: CPM, CTR, CPC, frequency, hook rate and hold rate for video. • Funnel: CPL, cost per qualified lead, lead-to-qualified rate, qualified-to-client rate, cost per signed client. • Business: CAC by channel and blended, ROAS, MER (total revenue / total marketing spend), LTV, LTV:CAC, CAC payback period. • Organic: reach, engagement rate, watch time, follower growth, leads and WhatsApp conversations from organic content. Every report ends with decisions: what to scale, what to stop, what to test next week. • 5 to 8 years in performance marketing, with full-funnel ownership of both paid and organic channels. • Hands-on in Meta Ads Manager, Snapchat Ads, TikTok Ads, Google Ads, LinkedIn Campaign Manager and X Ads. You build and optimise campaigns yourself; you don’t only manage agencies. • A track record of generating leads for a high-value service (real estate, education, healthcare, finance, immigration, business setup or similar), with CAC and ROAS numbers you can explain line by line. • Experience building social channels from zero, YouTube included. • Strong tracking skills: Pixel, Conversions API, GA4, GTM, offline conversions, attribution models. • Experience with WhatsApp lead funnels and the WhatsApp Business Platform. • CRM experience (Zoho CRM preferred; HubSpot or Salesforce accepted). • Uses AI tools daily for creative production, copy variations and analysis. • Native Arabic with strong copywriting for Egyptian and Gulf audiences; good English. • Strong in Excel or Google Sheets. You build your own CAC, LTV and budget models. • Based in Saudi Arabia, or able to relocate to Riyadh. • Bachelor’s degree in Marketing, Business or a related field. Nice to have • Experience marketing to the Egyptian community in Saudi Arabia. • Video editing and basic design skills (CapCut, Canva, Adobe) for fast creative tests. • Meta, Google or TikTok certifications.