Develop and execute paid media strategies across Meta, Google, TikTok, and other relevant platforms. Manage campaign budgets and optimize spending to maximize ROAS and overall marketing ROI. Define and refine target audiences, including local and international travelers. Monitor campaign performance and key metrics such as ROAS, CAC, CPL, CTR, conversion rate, and bookings. Conduct continuous A/B testing across audiences, creatives, messaging, and landing pages. Identify opportunities to improve campaign performance and scale successful campaigns. Work closely with the Creative team to develop effective ad concepts, copy, and visual assets. Ensure accurate conversion tracking and performance measurement. Prepare regular performance reports with clear insights and recommendations. Stay updated on digital advertising trends, platform changes, and emerging acquisition opportunities. Collaborate with the wider Marketing team to align paid media activities with business and revenue objectives.
3+ years of hands-on experience in Media Buying / Performance Marketing. Strong experience managing campaigns across Meta Ads and Google Ads. Experience with TikTok Ads is a plus. Strong understanding of performance marketing metrics, attribution, and conversion optimization. Proven experience managing and optimizing advertising budgets. Strong analytical and data-driven mindset. Experience with GA4, Google Tag Manager, and conversion tracking. Experience in hospitality, luxury, travel, real estate, or other premium consumer brands is highly preferred. Experience targeting Saudi Arabia and GCC markets is a strong advantage. Ability to translate campaign data into clear actions and business recommendations. Strong communication and collaboration skills.
We are looking for someone who thinks beyond running ads. You should be able to connect media spend qualified leads bookings revenue, identify what is working, and continuously optimize campaigns to deliver stronger business results. If you're passionate about performance marketing and ready to make a measurable impact in the luxury hospitality space, we'd love to hear from you.
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THA Venues, Parks & Resorts · Riyadh - Saudi Arabia
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