Marketing & Business Development Supervisor - Central Laundry

KEY RESPONSIBILITIES A. Digital Marketing Strategy & Execution • Independently develop, implement, and manage digital marketing plans aligned with the company's commercial objectives. • Manage the company's digital presence across relevant platforms, including Instagram, TikTok, Snapchat, X, LinkedIn, Google, and other suitable channels. • Personally set up, launch, manage, monitor, and optimize paid advertising campaigns through Google Ads, Meta Ads, and other relevant advertising platforms. • Develop monthly content calendars, campaign schedules, promotional initiatives, and advertising plans. • Create and publish marketing content, including written posts, promotional messages, basic visual materials, and short-form digital content. • Prepare creative briefs and coordinate with freelance designers, video editors, content creators, and small marketing agencies for specialized production requirements. • Review and approve externally produced marketing materials to ensure quality, consistency, and alignment with brand guidelines. • Manage search engine optimization initiatives, local search visibility, and Google Business Profiles for the company's branches. • Develop geographically targeted campaigns to increase customer acquisition and service orders within individual branch coverage areas. • Execute digital lead generation campaigns targeting institutional and commercial customers. • Support customer retention through promotional campaigns, remarketing, loyalty initiatives, and customer engagement activities. • Monitor website performance, digital inquiries, conversion opportunities, and customer acquisition channels. • Analyze advertising performance, campaign effectiveness, conversion rates, and customer acquisition costs. • Continuously optimize marketing expenditure to improve advertising efficiency and return on investment. • Maintain direct responsibility for digital marketing execution and results, regardless of whether certain production activities are outsourced. B. Field Marketing & Institutional Business Development • Develop and execute structured field marketing plans targeting institutional and commercial customers across Saudi Arabia. • Identify and pursue potential business opportunities within: • Private-sector companies and commercial organizations. • Hotels, hospitality establishments, and serviced apartments. • Hospitals, clinics, and healthcare institutions. • Restaurants, catering companies, and food service providers. • Industrial facilities and corporate organizations. • Charitable organizations, nonprofit associations, and foundations. • Government ministries, departments, and public institutions. • Semi-government organizations and government-owned entities. • Universities, educational institutions, and training centers. • Other organizations requiring regular or contractual laundry services. • Conduct market research and identify prospective clients with recurring laundry service requirements. • Develop prospecting lists and organize field visits, introductory meetings, and institutional marketing activities. • Proactively contact prospective customers and arrange meetings with relevant decision-makers. • Conduct face-to-face meetings to introduce the company, present its services, and explain its operational capabilities and competitive advantages. • Identify customer requirements, expected service volumes, operational expectations, and commercial needs. • Prepare and deliver professional company presentations, service proposals, quotations, and commercial offers. • Coordinate with operations and management teams to confirm service feasibility, capacity, and pricing before submitting binding offers. • Negotiate commercial terms within approved company policies and authorization limits. • Actively follow up on business opportunities, address customer objections, and convert qualified prospects into signed service agreements. • Develop long-term relationships with institutional customers and identify opportunities for recurring contracts. • Support supplier registration, institutional procurement requirements, and government or semi-government tender opportunities when applicable. • Represent the company professionally during field visits, business meetings, exhibitions, and relevant commercial events. • Bachelor's degree in Marketing, Business Administration, Communications, or a related field. • Relevant professional certifications in digital marketing, advertising, or business development are advantageous. • Minimum 4 6 years of relevant professional experience in digital marketing, business development, or commercial marketing roles. • Demonstrated hands-on experience managing paid digital advertising campaigns independently. • Proven experience in B2B business development, direct sales, and institutional customer acquisition. • Practical experience conducting client meetings, preparing commercial proposals, negotiating terms, and closing business agreements. • Experience coordinating with freelancers, creative professionals, or external marketing agencies. • Previous experience in laundry services, hospitality, facility management, retail chains, outsourcing, or other service-oriented industries is preferred. • Familiarity with the Saudi market and institutional purchasing practices is highly desirable. • Google Ads and Meta Ads campaign management. • Social media management and content planning. • Digital advertising optimization and performance analysis. • Basic graphic design and content creation capabilities. • SEO and local search marketing. • Digital lead generation and conversion optimization. • Marketing analytics and reporting. • Familiarity with CRM systems and digital marketing tools. • Ability to coordinate and supervise outsourced creative production. • Institutional prospecting and lead qualification. • Field marketing planning and execution. • B2B sales and relationship development. • Client presentations and consultative selling. • Commercial proposal and quotation preparation. • Negotiation, objection handling, and contract closing. • Sales pipeline management and customer follow-up. • Understanding of institutional procurement and purchasing processes. • Strong commercial awareness and sales-driven mindset. • Excellent communication and interpersonal skills. • Confidence in approaching and engaging institutional decision-makers. • Ability to work independently with limited supervision. • Strong organizational and time-management skills. • Initiative, creativity, and problem-solving capabilities. • Ability to balance office-based digital marketing activities with field-based business development. • Results-oriented approach with strong accountability for commercial performance. • Arabic: Fluent. • English: Good professional working proficiency. • Valid Saudi driving license. • Willingness to conduct regular field visits and travel within Saudi Arabia when required. • Proficiency in Microsoft Office, presentation software, and CRM platforms.