Digital Marketing Coordinator

The Digital Marketing & Social Media Executive will support the company's marketing activities by creating engaging digital content, managing social media platforms, assisting with online advertising campaigns, and supporting e-commerce operations. The role requires creativity, strong organizational skills, and the ability to coordinate multiple marketing activities while maintaining brand consistency. • Key Responsibilities • Content Creation: Develop marketing materials, including social media posts, banners, brochures, promotional creatives, and other digital marketing content. • Graphic Design: Design high-quality static creatives using Canva and other graphic design tools in line with the company's brand guidelines. • Social Media Management: Manage company social media accounts, prepare content calendars, schedule posts, and monitor audience engagement. • Digital Advertising: Assist in creating, managing, and optimizing advertising campaigns through Meta Ads Manager (Facebook and Instagram) and Google Ads. • E-commerce Support: Maintain product listings, update website content, coordinate online promotions, and support e-commerce platforms such as Shopify, WooCommerce, Amazon, and Noon. • Campaign Coordination: Coordinate marketing campaigns from planning and content development through execution and performance evaluation. • Performance Monitoring: Track campaign results, analyze engagement and advertising performance, and provide recommendations for improvement. • Copywriting: Prepare engaging captions, promotional messages, advertising copy, and other marketing communications. • SEO and Email Marketing: Support basic search engine optimization (SEO), email marketing activities, and website traffic improvement initiatives. • Brand Management: Ensure consistent branding, messaging, and visual identity across all marketing channels. • Team and Vendor Coordination: Work closely with internal departments, external agencies, and marketing vendors to execute campaigns effectively. • Market Research: Monitor digital marketing trends, competitor activities, and industry best practices to identify opportunities for improvement. • Photography and Video Content: Assist with photography, videography, short-form video creation, and video editing when required. 3. Educational Qualifications • Bachelor's degree or diploma in Marketing, Digital Marketing, Mass Communication, Graphic Design, or a related field is preferred. • Relevant certifications in digital marketing, social media marketing, or graphic design will be an advantage. 4. Required Skills and Experience • 1–3 years of experience in digital marketing, social media management, content creation, or a related field. • Proficiency in Canva; knowledge of Adobe Creative Suite is an advantage. • Practical experience managing social media accounts and developing engaging content. • Basic knowledge of Meta Ads Manager and Google Ads. • Familiarity with e-commerce platforms such as Shopify, WooCommerce, Amazon, and Noon. • Good written and verbal communication skills. • Strong organizational, coordination, and time-management abilities. • Ability to manage multiple projects, prioritize tasks, and meet deadlines. • Creative thinking, attention to detail, and a results-oriented approach. 5. Preferred Skills • Graphic design and digital content production. • Copywriting for social media, advertising, and promotional campaigns. • Basic understanding of SEO, email marketing, and digital analytics tools. • Photography, videography, and video editing. • Familiarity with social media scheduling and reporting tools. • Understanding of digital campaign metrics, audience engagement, and online advertising performance. 6. Key Performance Indicators (KPIs) Performance will be evaluated based on the following: • Consistency and quality of social media content and creative materials. • Timely execution of the monthly content calendar. • Social media audience growth, reach, and engagement. • Advertising campaign performance and budget utilization. • Accuracy and timeliness of website updates and product listings. • Successful execution of promotional campaigns and marketing activities. • Brand consistency across digital platforms. • Timely completion of assigned marketing projects and deliverables. 7. Personal Attributes • Creative, proactive, and enthusiastic about digital marketing. • Well-organized with strong attention to detail. • Good interpersonal and communication skills. • Willingness to learn new tools, technologies, and marketing techniques. • Able to work independently and collaboratively within a team. Note: The employee may be assigned additional marketing-related duties in line with business requirements and departmental objectives. • Possesses a Bachelor's degree in Marketing, Communications, or a related field; a strong academic foundation is essential. • Holds relevant certifications in digital marketing (e.g., Google Analytics, HubSpot) to validate expertise. • Demonstrates 2-3 years of experience in digital marketing, showcasing a proven track record of success. • Experience in the e-commerce industry is a plus, providing valuable insights into online sales and customer behavior.