AI-First Website Content & Sitecore Specialist

Key responsibilities A. AI-first content creation • Use generative AI tools such as ChatGPT, Claude and Gemini to research, draft, edit and optimise website content. • Write effective prompts and build repeatable AI workflows that shorten delivery times and improve consistency. • Create and optimise web imagery with AI image tools, in line with brand guidelines. • Fact-check and validate every AI-generated output against approved sources before it is used. • Apply responsible AI practices and protect customer and bank data at all times. B. Content writing and management • Write and update product pages, landing pages, campaign and promotional pages, FAQs and support articles. • Write customer-centric copy in the Emirates NBD tone of voice, turning complex banking information into clear, simple language. • Proofread content for accuracy, grammar and consistency across related pages. • Adapt and localise content for different audiences and channels. C. Sitecore CMS and webpage creation • Create and update pages in Sitecore CMS using existing templates and components. • Manage page content, images, metadata and internal links. • Assemble component-based pages that display correctly on desktop and mobile. • Follow CMS workflows, versioning and publishing processes. • Troubleshoot basic layout and content issues and escalate technical defects to the right team. D. SEO, GEO and LLM optimisation • Apply on-page SEO: keyword research, page titles, meta descriptions, heading structure and internal linking. • Structure content so it is easy for search engines, AI-powered answer engines and large language models to find, understand and cite (Generative Engine Optimisation). • Apply structured data and schema markup fundamentals, particularly for FAQ and support content. E. Website quality assurance • Check content accuracy, links, calls to action, images and page layout before every release. • Test pages on desktop and mobile and apply accessibility and usability fundamentals. • Use AI-assisted checks to speed up reviews and catch inconsistencies. • Identify expired or outdated content and raise it for update or removal. F. Website operations and collaboration • Manage multiple content and page requests in parallel, prioritising them to meet agreed timelines. • Work closely with business stakeholders and the design, SEO and development teams. • Follow governance and approval workflows and keep documentation and request tracking up to date. Essential skills and experience • Experience: 3 to 6 years in website content, digital content operations or a similar role. • Content: Excellent English writing, editing and proofreading skills. • Sitecore CMS: Hands-on experience creating and maintaining pages in Sitecore. • Generative AI: Practical, everyday use of generative AI tools in content work. • Page ownership: Proven ability to create and maintain webpages independently, from brief to publication. • SEO: Working knowledge of SEO and content optimisation. • Web fundamentals: Basic HTML and CSS, and an understanding of responsive web design. • Accuracy: Strong attention to detail and a commitment to content accuracy. • Delivery: Ability to manage multiple deliverables and deadlines. • Communication: Clear communication and confident stakeholder management. Preferred skills and qualifications The following are an advantage but not a requirement. Strong candidates who do not have them, including candidates without Arabic, are encouraged to apply. • Arabic writing, editing or localisation experience. • Banking or financial services experience, including financial product and customer support content. • Experience with Sitecore XP or XM Cloud. • Adobe Analytics or Google Analytics. • Adobe Target or other website experimentation tools. • AI-powered image generation tools. • Structured data and JSON-LD. • Accessibility standards such as WCAG. Ideal candidate profile The ideal candidate is a versatile digital professional who: • Uses AI proactively to improve everyday work and keeps exploring new AI tools and content practices. • Can turn a business brief into a complete, customer-friendly webpage. • Has practical, hands-on Sitecore experience rather than theoretical knowledge. • Combines creativity and technical understanding with close attention to detail. • Works independently and takes ownership of delivery from start to finish. • Understands why accuracy and compliance matter in banking content.