You’ll be the person who shapes how the Design System speaks. That covers the vocabulary, the patterns and the tone that every product and brand draws from.
This isn’t about building components or polishing copy screen by screen. It’s about creating a shared foundation that makes everything clearer and more consistent, then writing it down in a way that designers, engineers and AI tools can all pick up and use. If you’re happy working in plain text files and repos as much as in Figma, you’ll feel right at home.
You don’t have to code. But you’ll care how things get built, and you’ll stay close enough to launch to make sure the words that go live are the ones you meant.
Discover the responsibilities
Build and grow the shared vocabulary that every product leans on.
Figure out where brands should sound the same and where they should keep their own personality.
Create go-to patterns for the moments that matter, like when something breaks or needs the user’s attention.
Untangle the journeys where unclear wording leaves people stuck.
Recognise when the real fix is in the flow or the service, not the sentence.
Organise system knowledge so AI-powered workflows can work with it reliably.
Decide where AI can be trusted to write and where it needs firm boundaries.
Team up with Arabic and English experts so right-to-left is part of the plan from day one.
Give teams the tools to get content right themselves, so you’re not rewriting everyone’s work.
Discover the requirements
You’ve cracked content challenges that stretch across whole products, not just single flows.
You naturally think in systems and have built guidelines or standards others actually use.
You can tell when the problem isn’t the wording at all.
You can keep multiple brands consistent while letting each one sound like itself.
You’re at ease with taxonomies, structured documentation and working outside of design tools.
You know how AI-assisted content work happens, including where it shines and where it goes wrong.
You’re confident making the case to product, engineering, brand and leadership.
You lift up the designers around you instead of holding all the knowledge yourself.
Discover the package
Abu Dhabi, with help relocating you and your family
Big tech level salary
Visa sponsorship and medical insurance
• You ve cracked content challenges that stretch across whole products, not just single flows.
• You naturally think in systems and have built guidelines or standards others actually use.
• You can tell when the problem isn t the wording at all.
• You can keep multiple brands consistent while letting each one sound like itself.
• You re at ease with taxonomies, structured documentation and working outside of design tools.
• You know how AI-assisted content work happens, including where it shines and where it goes wrong.
• You re confident making the case to product, engineering, brand and leadership.
• You lift up the designers around you instead of holding all the knowledge yourself.
Is this role a fit for you?
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