Student Enrolment Associate

We are seeking a motivated, people-focused Student Enrolment Associate to join our Student Recruitment Department. This is a sales-oriented, front-line role at the heart of the student journey. You will be the first point of contact for prospective students and their families, managing the university's main enquiry channels, qualifying and nurturing leads, and guiding enquiries towards concrete next steps, campus visits, consultations, applications, and registration. Success in this role means fast, professional responses, structured follow-up, accurate CRM records, and seamless handovers to our school-based enrolment advisors. Key Responsibilities Enquiry Handling & Response • Respond to inbound calls, WhatsApp messages, emails, missed calls, and general enquiries promptly and professionally, within agreed response-time standards. • Manage the university's main enquiry channels using approved sales talk-tracks and templates. Lead Qualification & Application Support • Qualify prospective students based on intent, urgency, decision-maker involvement, and readiness to progress. • Nurture qualified leads, provide document guidance, run structured follow-ups, and support progression to paid applications. • Engage and warm leads for the School of Communication & Creative Industries, and support leads and applicants for the School of Management. Event Support & Attendance Generation • Invite prospective students to open days, campus visits, webinars, and faculty sessions; confirm attendance and conduct post-event follow-up. • Capture event leads and convert interest into campus visits, consultations, or applications. Registration Conversion Support • Support accepted and paid students through to registration via payment reminders, missing-document follow-up, and student-account guidance. Cross-School Support & CRM Accuracy • Provide support across schools during peak periods, urgent cases, events, and staff absences. • Maintain accurate, up-to-date CRM records, including notes, pipeline stages, next actions, follow-up dates, and assigned tasks. What We Are Looking For Essential • Bachelor's degree in Business, Marketing, Communications, or a related field (or equivalent experience). • Minimum 1 2 years' experience in sales, customer service, call centre, admissions, or a similar customer-facing role, ideally in education. • Excellent verbal and written communication skills in English; Arabic is an advantage. • Strong organisational skills with the ability to manage high volumes of enquiries and follow-ups accurately. • A results-driven, target-oriented mindset with a genuine commitment to helping students make informed decisions. • Proficiency in MS Office and confidence in learning new systems. Desirable • Experience using a CRM or student pipeline management system. • Familiarity with UAE higher education admissions processes and requirements. • Experience supporting recruitment events, open days, or webinars. What We Offer • Competitive monthly salary • Health Medical and Life insurance, • Generous Annual leave • Comprehensive onboarding and systems training • The opportunity to be part of a dynamic, multicultural university community • Clear development pathways within the Student Recruitment function Essential • Bachelor's degree in Business, Marketing, Communications, or a related field (or equivalent experience). • Minimum 1 2 years' experience in sales, customer service, call centre, admissions, or a similar customer-facing role, ideally in education. • Excellent verbal and written communication skills in English; Arabic is an advantage. • Strong organisational skills with the ability to manage high volumes of enquiries and follow-ups accurately. • A results-driven, target-oriented mindset with a genuine commitment to helping students make informed decisions. • Proficiency in MS Office and confidence in learning new systems. Desirable • Experience using a CRM or student pipeline management system. • Familiarity with UAE higher education admissions processes and requirements. • Experience supporting recruitment events, open days, or webinars.