Specialist, Outreach

• Support the planning and execution of outreach campaigns, information sessions, webinars, roadshows, school visits, school fairs, school chain and regulator meetups, counsellor events, and parent engagement sessions. • Build and maintain an outreach pipeline of prospective students, alumni, employers, and community partners across undergraduate, postgraduate, and international outreach activities. • Maintain accurate CRM records and lead management, tracking prospects from initial enquiry through enrolment and monitoring key recruitment metrics. • Respond to programme enquiries and guide prospective students on programme suitability, admission requirements, and next steps. • Coordinate with Communications and Digital Marketing teams to develop and deliver bilingual Arabic and English outreach materials. • Track, analyse, and report outreach KPIs, including reach, qualified leads, event attendance, and conversion into the admissions entrance examination pipeline. • Support relationship building with schools, counsellors, community organisations, employers, and other relevant stakeholders. • Participate in education fairs, events, and outreach activities across different emirates as required. • Ensure timely follow-up with leads and maintain accurate records of outreach interactions and outcomes. • Bachelor’s degree in Communications, Marketing, Business Administration, Education, or a related field. • 2–3 years of experience in outreach, marketing, student engagement, admissions, recruitment, or a related field. • Experience in higher education or professional training is preferred. • Demonstrated experience delivering outreach, engagement, recruitment campaigns, and related events. • Proven ability to build and manage pipelines and support conversion against defined targets. • Proficiency in Microsoft Excel and CRM platforms such as Zoho or HubSpot. • Experience with email marketing platforms and reporting tools. • Strong written and verbal communication skills. • Professional proficiency in Arabic and English is strongly preferred. • Excellent organisational skills with strong attention to detail and ability to manage multiple outreach activities simultaneously. • Willingness and ability to travel across the UAE to participate in education fairs, school visits, and other outreach events. Key Skills • Student Recruitment & Outreach • Lead Generation & Pipeline Management • Event & Campaign Coordination • CRM & Lead Management • Stakeholder Engagement • Admissions Support • Communication & Presentation Skills • Microsoft Excel & Reporting • Arabic & English Communication • Relationship Management • Data Tracking & KPI Reporting • Time Management & Organisation