Senior Social Media Specialist, MENA & Global LinkedIn

Global LinkedIn • Own the strategy. Set and run Capital.com s global LinkedIn strategy, calendar and cadence. • Make LinkedIn-native content. Plan and produce shoots, carousels, short video, documents and polls built for the platform. • Grow thought leadership. Build our analysts and senior leaders profiles, ghost-write and edit their posts, and coach them on what works. • Run newsletters and LinkedIn Live. Launch and manage both around market events and analyst commentary. • Support employer brand. Work with Employer Brand so the company page shows Capital.com as a great place to work. • Partner on LinkedIn Ads. Brief creative and share organic insights with Performance Marketing. • Measure and report. Track growth, engagement, reach and audience quality, and use the results to sharpen the approach. MENA Social • Plan, create and publish content across Instagram, TikTok, YouTube, LinkedIn and X on a consistent calendar. • Adapt global campaigns so they feel locally relevant and stay true to the brand. • Manage our Hindi-language channels with regional stakeholders. • Brief designers, videographers and creators on platform-native content, especially short-form video. • Manage community engagement in line with our brand tone and conduct standards. • Support influencer and creator partnerships, from outreach to performance tracking. • Support paid social by briefing creative and flagging optimisation opportunities. Brand, Innovation and Compliance • Be a brand guardian. Make sure everything reflects our positioning, built for better decisions, and our calm, clear tone. Relevance over noise. • Keep us ahead. Track platform changes, formats and competitors, then test, measure and scale new ideas. • Get compliance right. Work with Compliance so content meets financial promotions rules in every market: SCA for MENA, and FCA, CySEC, ASIC and SCB for global LinkedIn, with risk warnings applied correctly on every channel. • 3 5 years' experience managing social media for a brand, ideally in fintech, trading or another regulated financial services business. • You're socially native: a heavy, curious user of these platforms who understands how each algorithm and audience behaves. • Proven experience growing a brand or executive presence on LinkedIn, including thought leadership and B2B-style content. • Hands-on skills creating and editing platform-native content, including short-form video for TikTok, Instagram Reels and YouTube Shorts. • Strong writing in English, with the judgement to adapt tone for LinkedIn, short-form video and community replies. • Comfort with social analytics tools and the ability to turn data into clear content decisions. • Experience in the MENA market and an understanding of regional platform habits and audiences. • Familiarity with financial promotions rules, or a willingness to learn fast and work closely with Compliance. • Strong organisation and the ability to run several content workstreams and deadlines at once. Nice to have: • Arabic and/or Hindi language skills. • Experience working with market analysts, economists or subject-matter experts on content. • Experience with LinkedIn newsletters, LinkedIn Live or LinkedIn Ads. • Basic design or editing skills (e.g. CapCut, Premiere, Canva, Figma).