Job description
• Sales & Customer Acquisition
· Drive new customer acquisition and growth in meal plan subscriptions.
· Proactively identify and pursue sales opportunities through direct outreach, referrals, networking and other channels.
· Manage incoming leads, conduct timely follow-ups and convert enquiries into paying customers.
· Develop strategies to improve customer conversion, renewals and repeat purchases.
· Identify opportunities to upsell existing customers and increase customer lifetime value.
· Take ownership of sales targets and contribute directly to revenue growth.
• Business Development & Strategic Partnerships
· Identify, approach and develop partnerships with gyms, fitness centres, wellness studios, nutritionists, corporates and other relevant businesses.
· Develop corporate meal plan opportunities, employee wellness collaborations and bulk subscription arrangements.
· Initiate creative collaborations, referral programmes and joint promotional activities.
· Explore new sales channels, market segments and opportunities for business expansion.
· Build and maintain strong relationships with business partners and key customers.
• Marketing Strategy & Agency Coordination
· Work closely with external digital marketing agencies to plan and execute customer acquisition and brand awareness campaigns.
· Provide campaign briefs, target audience insights, promotional ideas and commercial objectives.
· Coordinate digital campaigns across platforms such as Instagram, Facebook, Google and other relevant channels.
· Review campaign performance, lead quality, customer acquisition costs and conversion results.
· Ensure timely follow-up and conversion of leads generated through marketing campaigns.
· Recommend campaign improvements based on sales performance, customer feedback and market trends.
· Coordinate influencer collaborations, promotional campaigns and marketing activations.
• Market Intelligence & Growth Initiatives
· Monitor competitors, pricing, promotions and trends within the UAE meal plan and healthy food industry.
· Identify customer needs, emerging market opportunities and potential gaps in the market.
· Develop innovative and cost-effective ideas to increase customer acquisition and brand visibility.
· Work with internal teams to develop attractive subscription packages, promotions and customer retention initiatives.
· Continuously test new approaches and evaluate their commercial impact.
• Reporting & Performance
· Maintain accurate records of leads, sales activities, partnerships and conversion performance.
· Track sales targets, subscription growth, customer acquisition costs and campaign effectiveness.
· Provide regular updates on sales pipelines, ongoing initiatives and growth opportunities.
· Take accountability for results and recommend corrective actions where required.
· 2–3 years of relevant sales and marketing experience within the food, healthy meal plan, food subscription or related F&B industry.
· Proven experience in business development, lead generation and customer acquisition.
· Good understanding of the UAE food delivery, meal plan and health-conscious consumer market.
· Working knowledge of digital marketing channels, paid advertising and social media marketing.
· Experience coordinating marketing campaigns with external agencies or service providers.
· Strong communication, negotiation and relationship-building skills.
· Ability to analyse sales data, campaign performance and customer conversion metrics.
· Experience developing corporate partnerships or fitness/wellness collaborations would be an advantage.
· Comfortable working independently and taking ownership of business targets.
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