Product Marketing Manager

ABOUT THE ROLE Five protocol products are approaching or actively in market launch: Mojito Wallet, Token Factory, ZK Thunder, the DEX, and MWS. Each has a distinct audience and needs positioning, launch execution, and competitive analysis that actually lands. The Product Marketing Manager owns all five go-to-markets. WHAT YOU WILL OWN • Develop positioning and messaging frameworks for all core Mintlayer products • Build and execute product launch playbooks for Q1 Q4 2026 protocol launches • Produce developer-facing product content: technical blog posts, API documentation overviews, and integration guides • Lead competitive analysis: track and assess positioning of comparable Layer-2 protocols and RWA tokenization platforms • Define product marketing KPIs and tie campaign performance to acquisition and activation metrics • Collaborate with the PR Director on product launch media strategy • Produce sales enablement materials for MWS enterprise client conversations • 4+ years product marketing in crypto, SaaS, or developer tools • Comfortable writing both technical documentation and consumer-facing copy • Experience with product launch campaigns in competitive crypto markets • Data-driven ties campaigns to acquisition and activation metrics