Job description
About the Role
Job Purpose
You will play a pivotal role in category management, taking end-to-end ownership of product lines and effectively managing the entire product lifecycle. Ensure the optimal consumer product portfolio fit for A/ME markets, with a strong focus on consumer segments, by driving portfolio performance, alignment, and growth through data-driven insights and cross-functional collaboration. This position offers a unique opportunity to contribute to the growth and success of our organization by driving innovation and ensuring our products meet the evolving needs of the market.
Responsibilities:
Category Management:
• Develop and execute comprehensive category strategies aligned with overall business goals.
• Conduct market research and analysis to identify trends, competitive landscapes, and customer needs.
• Focus on long term strategy and short-term wins for the category.
• Lead and manage regional meetings with sales teams and customers to align on portfolio performance, needs, and priorities.
• Act as a key interface between regional sales, customers, and internal stakeholders to ensure portfolio relevance and execution excellence.
Product Lifecycle Management:
• Take ownership of the entire product lifecycle, from ideation to end-of-life.
• Collaborate with cross-functional teams, including internal and external stakeholders.
• Monitor product performance and make data-driven decisions for product enhancements or discontinuation.
Market Analysis:
• Conduct regular market assessments to identify emerging opportunities and threats.
• Analyze customer feedback, sales data, and industry trends to refine product strategies.
• Close follow up about industry regulations, standards, and advancements.
Product Marketing:
• Develop and execute comprehensive product marketing strategies to drive product awareness and demand in short and long term.
• Collaborate with the marketing team to create compelling messaging, positioning, and go-to-market plans.
• Create a regional product library for all stakeholders.
• Bachelor s degree in Business, Marketing, Engineering, or related field (MBA is a plus)
• Proven experience 4 years in product management within the tire industry or related sectors
• Strong analytical skills with ability to interpret market data and support strategic decisions
• Knowledge of tire manufacturing processes, materials, and industry regulations (plus)
• Project management and organizational skills
• Excellent communication and interpersonal collaboration skills
• Effective cross-functional collaboration
• Strong organizational abilities
• Strategic thinking and decision-making
• Communication and interpersonal skills
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