PR & Influencer Manager

You will: • Lead PR planning and delivery before and during the festival • Build and manage media coverage across regional and national outlets • Run media engagements, PR stunts and on-ground activations • Manage influencer and content creator engagement to amplify the festival From the start date until early December you will work five days a week from the client s office in Dubai, building the PR plan, media relationships and press materials. From 8 December until the first week of January you will be on site at the festival, leading on-ground media coordination, live issues and reporting. This is a senior, hands-on role. We are looking for someone who has independently led the entire PR scope of a large event or festival, not someone whose experience is mainly in supporting a PR team. Key Responsibilities PR Strategy and Leadership • Own the full PR scope of the project, from planning and execution through on-ground coordination and post-event reporting. • Develop the PR plan, key messages and media timeline in line with the festival s objectives. • Report on coverage, reach and results to the client team. Media Relations and Content • Build and maintain direct relationships with journalists, editors and media outlets. • Independently draft, write, review and finalise press releases and media materials. • Secure and coordinate media coverage before and during the festival. Media Events and Activations • Plan and manage media days, media dinners and other press engagements. • Plan and deliver PR stunts and on-ground activations that generate coverage. • Coordinate influencer and content creator visits, briefs and deliverables. Crisis Communications • Develop a crisis communication plan for the live event period. • Manage PR-related issues on site quickly and calmly, working with the client and operations teams. • Proven experience independently leading the full PR scope of events, festivals, or cultural and traditional events • Strong media connections in the UAE, with hands-on media outreach experience • Ability to write and finalise press releases without support • Experience planning and delivering PR stunts and on-ground activations • Experience organising media days, media dinners and press engagements • Experience developing crisis communication plans and handling live event issues • Valid UAE visa (required) Ideal Background • PR leadership on large-scale festivals or cultural events in the UAE is a strong advantage • Experience managing influencer and content creator campaigns is a strong advantage • Agency or live events background Languages • English: fluent, required • Arabic: preferred • Proven experience independently leading the full PR scope of events, festivals, or cultural and traditional events • Strong media connections in the UAE, with hands-on media outreach experience • Ability to write and finalise press releases without support • Experience planning and delivering PR stunts and on-ground activations • Experience organising media days, media dinners and press engagements • Experience developing crisis communication plans and handling live event issues • Valid UAE visa (required)