Media & PR Specialist

Role Overview We are looking for a Media & PR specialist to develop and deliver integrated media and communication strategies across the Middle East. This role will work closely with agency partners and internal teams to build brand awareness, engage relevant audiences, and support business objectives through coordinated paid, owned, and earned media activities. Key Responsibilities • Develop annual media and PR strategies aligned with divisional priorities, business objectives, and communication goals. • Work with agency partners to develop media recommendations, campaign plans, and channel strategies. • Adapt global media guidelines into locally relevant plans that reflect Middle Eastern audiences, cultural nuances, and market dynamics. • Build integrated media plans across digital, social, search, video, print, out-of-home (OOH), cinema, experiential, and emerging channels. • Use consumer insights, audience data, and market intelligence to guide media planning and investment decisions. • Recommend budget allocation across campaigns, product launches, and key brand moments. • Align paid, owned, and earned media to ensure consistent messaging and coordinated campaign delivery. • Manage PR activities, including media relations, press communications, and relevant brand partnerships. • Coordinate with marketing, creative, and communications teams to deliver campaigns on time and within budget. • Monitor campaign performance, track agreed KPIs, and recommend improvements to strengthen effectiveness and return on investment. • Prepare performance reports covering media results, PR coverage, audience engagement, and key learnings. • Stay informed about regional media trends, competitor activity, and new communication opportunities. Requirements • Relevant experience in media planning, public relations, or integrated marketing communications. • Strong understanding of the Middle Eastern media landscape and regional audience behaviours. • Experience managing agency relationships, campaign budgets, and multichannel campaigns. • Ability to translate global strategies into effective local execution. • Strong analytical, communication, stakeholder management, and organisational skills. • An audience-first approach, with the ability to balance brand storytelling and measurable business outcomes. • A degree in Marketing, Communications, Public Relations, or a related field is preferred.