Job description
• Develop and implement the University’s public relations and media communication plans in line with its strategic objectives.
• Manage the preparation and distribution of press releases, news stories, announcements, media statements, and other official communications.
• Build and maintain strong relationships with local, regional, and international media organizations and journalists.
• Coordinate media coverage of University events, achievements, activities, and major announcements.
• Monitor media coverage and public mentions of the University and prepare regular reports and analysis.
• Coordinate interviews, press conferences, media visits, and other media-related activities.
• Ensure that all external communications are accurate, professional, consistent, and aligned with the University’s brand and communication guidelines.
• Manage and coordinate content for the University’s official communication channels and social media platforms, where applicable.
• Support the development of communication campaigns to promote the University’s programs, achievements, events, and initiatives.
• Coordinate with colleges, departments, and administrative units to collect news, achievements, and stories for publication.
• Review and edit media and communication materials before publication.
• Support the University during sensitive or crisis situations by coordinating communication with relevant stakeholders and management.
• Prepare speeches, talking points, media briefs, key messages, and other communication materials for senior management when required.
• Coordinate photography, videography, media interviews, and coverage of important University events.
• Maintain an organized database of media contacts, press coverage, publications, and communication materials.
• Ensure compliance with University policies, branding standards, and applicable UAE regulations related to media and communications.
• Prepare periodic reports on PR and media activities, coverage, engagement, and achievements.
• Supervise and guide PR and media staff, interns, or assigned team members.
• Perform any other duties related to public relations, media, and communications as assigned by management.
Qualifications
• Bachelor’s degree in Public Relations, Mass Communication, Journalism, Marketing, Communications, or a related field.
• Master’s degree is preferred.
• Professional qualifications or certifications in public relations, communications, or media are an advantage.
Experience
• Minimum 5 years of relevant experience in public relations, media, communications, or a similar role.
• Experience in a university or higher education environment is preferred.
• Proven experience in media relations, communication campaigns, content development, and event communication.
Required Skills
• Excellent written and verbal communication skills in English.
• Arabic language proficiency is highly preferred.
• Strong media relations and networking skills.
• Excellent writing, editing, proofreading, and storytelling abilities.
• Strong organizational and project management skills.
• Ability to manage multiple tasks and meet tight deadlines.
• Strong interpersonal and stakeholder management skills.
• Good understanding of digital media and social media platforms.
• Ability to handle confidential and sensitive information professionally.
• Strong attention to detail and accuracy.
• Proficiency in Microsoft Office and relevant communication, media monitoring, and digital tools.
• Ability to work under pressure and respond effectively to urgent communication requirements.
• Strong judgment, professionalism, and ability to represent the University positively.
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