Performance Marketing Manager - Middle East

Owns the performance marketing agenda for the Middle East and provides strategic and operational support to North Africa and CEWA. The role drives profitable consumer acquisition and sales growth across e-commerce and retail media channels by combining strong media planning, hands-on campaign execution, data-led optimization and close collaboration with markets, brands, sales teams, platforms and agencies. Main Responsibilities: • MU Performance Marketing Strategy : Define and lead the performance marketing roadmap for the Middle East, aligned with brand, category, commercial and e-commerce priorities; provide frameworks, standards and expert support to North Africa and CEWA. • Integrated MU and E-Commerce Media Planning : Partner with the MU Media team to ensure e-commerce priorities are embedded in the full-funnel media plan and that MU and e-commerce plans are aligned across relevant channels. • Campaign Execution and Optimization: Manage campaigns from briefing and setup through launch, pacing, testing and optimization, improving traffic, conversion, revenue, ROAS and customer acquisition efficiency. • E-Commerce and Retail Media: Lead sponsored search, display and audience campaigns across Amazon and other regional marketplaces and e-retailers; identify synergies across 1P and 3P; and utilize the Retail Media Engine tool to support planning, activation, optimization and performance tracking. • Search Growth: Own paid-search strategy, keyword expansion, campaign structures and bid optimization; use search insights to improve media, content, Digital Shelf and commercial plans. • Audience and Creative Effectiveness: Develop audience-targeting and creative-testing frameworks, translate results into clear actions and scale winning combinations across markets and platforms. • Measurement and Insights: Establish KPIs, dashboards and regular performance reviews; analyze reach, share of voice, CPC, conversion, ROAS and incremental sales to identify trends, risks and growth opportunities. • Budget and Governance: Own media budget allocation, pacing, forecasting, billing control and agency governance, ensuring transparent investment decisions and strong financial discipline. • Stakeholder and Capability Leadership: Partner with Brand, E-Commerce, Sales, Content, Finance, procurement, platforms and agencies. • Bachelor s degree in Marketing, Business, Media, Analytics or a related discipline. • 5+ years of hands-on experience in performance marketing, digital media buying and media planning, preferably within consumer goods, retail, e-commerce or an agency environment. • Proven ability to plan, execute and optimize campaigns across paid search, paid social, programmatic and retail media channels and devices. • Strong hands-on experience with Amazon Ads and other major marketplace or retailer advertising platforms. • Strong knowledge of audience targeting, creative testing, attribution, incrementality and conversion optimization. • Experience troubleshooting campaign delivery and performance and translating data into practical optimization and test plans. • Strong analytical skills, with confidence working with dashboards, media metrics, commercial data and budget forecasts. • Experience managing media agencies, platform partners and multiple market stakeholders. • Knowledge of the Middle East digital and e-commerce landscape; experience supporting diverse emerging markets is an advantage. • Fluent business English