• Responsible for the day to day operations and manages the Centre in a proficient way, abides by and enforces all Company policies, procedures and initiatives.
• Ensures/Develops and implements the Centre related standard operating procedures and policies in all the areas of work of the Centre.
• Ensures the effective and efficient use of the resources with continuous monitoring.
• Responsible for the business of the Centre and hence carries out related marketing and promotional activities to ensure being the best patient care center and also achieve the objective.
• Meets, enforces and sets goals and standards for self and staff that is consistent with those of the organizational goal.
• Ensures smooth operations of the internal processes considering patient and family rights and quality service.
• Focus on identifying new business opportunities that fit the strategic direction of the Centre, and maximizing the outcomes of those opportunities
• Maintain extensive knowledge of current market conditions and ensure that any directly relevant information is communicated to key stakeholders
• Develop and implement Public Relations /marketing Strategies to position the Centre as the health care supplier of choice for the UAE and the region within the organizational guidelines.
• Develop and execute business plans.
• Develop relationships with businesses and community groups to promote the Centre and its Services.
• Develop and/or market new services of the Centre.
• Create and be accountable for all client proposals, contracts, and associated documentation
• Coordinate with the Corporate Marketing Team to monitor and analyze Centre media exposure.
• Oversee the development of marketing literature, both electronic and paper based
• Develop, draft and distribute media releases/advertisements that meet the marketing strategy of the Centre and that comply with set policy guidelines
• Plan and execute events (public awareness campaigns, media and publicity campaigns, staff annual function and social responsibility projects) in coordination with the Marketing Department and the Centre Directorate
• Works within the established patient referral network and follows guidelines of patient workers’ compensation carrier.
• Ensure that budgets are prepared and managed in line with Centre standards and that cost reports are analyzed and variances clarified/reported on a monthly basis.
• Patient/ outside doctor’s feedback is acted upon, monitored and analyzed.
• Queries/ complaints are attended and handled in a timely and appropriate manner.
• Coordinate with the promotion team regarding official websites are monitored and updated.
• Assist with organizing Centre marketing activities
• Conduct daily Centre rounds and provide feedback / take action where needed
• Visible and available in the Outpatients department to render a service to the patients / clients
• VIP clients assisted in their visit or queries
• Patient Satisfaction Survey compiled and sorted. Concerns or complaints arising from the survey are dealt with accordingly
• Respond to communication using appropriate media
• Reviews and monitors Center activities; recommends changes in, or better utilization of facility's services, equipment and staff.
• Coordinates for the purchase of supplies in accordance with Company guidelines.
• Mutually beneficial relationships are built and maintained with colleagues and multi-disciplinary team.
Qualification:
• MBA Marketing / Healthcare Administration
Experience:
• At least 05 years’ experience in related field
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Client of Skills Hub Recruitment Solutions · Abu Dhabi - United Arab Emirates
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