The Offer Marketing Manager for Industrial Control & Automation is responsible for defining, managing, and growing the portfolio of industrial control, visualization, supervisory control, and edge automation solutions. Acting as the business owner of the offer portfolio, the role drives growth, profitability, market leadership, customer adoption, and portfolio competitiveness across segments.
The position serves as the bridge between customers, sales teams, system integrators, engineering, software teams, and global offer management organizations to ensure the portfolio addresses evolving market demands and digital transformation trends. The responsibilities are including market analysis, customer engagement, business strategy, lifecycle management, commercialization, and sales enablement.
Scope of Responsibility
Hardware Offers
Programmable Logic Controllers (PLCs)
Safety PLCs
Remote Terminal Units (RTUs)
Edge Controllers
I/O Systems
Industrial Gateways
Industrial Networking Products
Software Offers
Human Machine Interface (HMI) Software
SCADA Systems
Industrial Edge Software
Digital Twin Solutions
Industrial Data Platforms
Visualization and Analytics Solutions
Industrial Software Subscriptions
Software Lifecycle and Maintenance Services
Key Responsibilities
Portfolio Strategy & Business Ownership
Define and execute the growth strategy for the Control & Automation portfolio.
Build and maintain product roadmaps aligned with market trends and customer needs.
Manage the entire offer lifecycle from launch to phase-out.
Identify portfolio gaps and new growth opportunities.
Drive portfolio expansion into emerging industrial and digital automation markets.
Market Intelligence & Competitive Positioning
Monitor industry trends and technology evolution.
Conduct competitive benchmarking and market analysis.
Analyze customer requirements across targeted segments.
Develop market-entry and expansion strategies.
Translate market insights into product and business initiatives.
Customer & Partner Engagement
Engage directly with strategic customers and key accounts.
Build relationships with End Users, OEMs, Machine Builders, System Integrators, EPCs, Consultants and Technology Partners
Convert customer insights into future portfolio requirements and enhancements.
Commercial Management
Own revenue, profitability, and market share objectives.
Develop pricing and commercial strategies.
Establish portfolio performance metrics and dashboards.
Ensure profitable portfolio growth.
Monitor portfolio health and recommend improvement actions.
Offer Development & Lifecycle Management
Collaborate with Global Product Management and R&D teams.
Ensure successful launch and adoption of new solutions.
Bachelor's Degree in Automation Engineering/Electrical Engineering. 10-15 years of experience in Industrial Automation, Software Solutions, Product Management & Offer Marketing role. Experience with both hardware and software portfolios is highly desirable. Leadership Competencies Business Leadership Strategic Thinking Commercial Acumen Portfolio Management Financial Analysis Growth Mindset Market Leadership Customer Centricity Market Insight Development Digital Transformation Knowledge Innovation Leadership Personal Effectiveness Executive Communication Influencing Without Authority Stakeholder Management Analytical Thinking Collaboration Results Orientation
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