Marketing Specialist

The Marketing Specialist is responsible for planning, executing, and monitoring marketing campaigns that enhance brand awareness, drive customer engagement, and increase sales across the company s food and beverage products. The role involves coordinating digital and traditional marketing activities, managing promotional campaigns, conducting market research, and collaborating with internal teams and external partners to achieve business objectives. Key Responsibilities Marketing Strategy & Campaign Management • Develop and implement marketing campaigns to promote food and beverage products, outlets, and special promotions. • Assist in creating and executing annual marketing plans aligned with company objectives. • Monitor campaign performance and recommend improvements based on data and customer feedback. • Coordinate seasonal campaigns, product launches, and promotional events. Brand Management • Ensure consistent brand identity across all marketing materials and communication channels. • Maintain brand guidelines and oversee the production of marketing collateral. • Monitor competitor activities and market trends to identify new opportunities. Digital Marketing • Manage the company s social media platforms, including content planning, scheduling, and community engagement. • Coordinate digital advertising campaigns (Google Ads, Meta Ads, TikTok, etc.). • Work with designers, photographers, and content creators to develop engaging marketing content. • Optimize website content and support SEO initiatives where applicable. • Monitor digital analytics and prepare performance reports. Promotions & Events • Plan and coordinate promotional activities, in-store campaigns, product tastings, and corporate events. • Liaise with suppliers, influencers, media partners, and event organizers. • Support sponsorships, exhibitions, and community engagement initiatives. Market Research • Conduct market research to identify customer preferences, industry trends, and competitor activities. • Gather customer feedback and analyze sales data to support marketing decisions. • Recommend product positioning and promotional strategies based on research findings. Sales Support • Collaborate with the sales and operations teams to develop promotional materials. • Support retail outlets, restaurants, caf s, or distribution partners with marketing resources. • Assist in pricing promotions and point-of-sale marketing initiatives. Budget & Reporting • Assist in managing the marketing budget and ensure cost-effective campaign execution. • Track marketing expenditures and vendor invoices. • Prepare monthly reports on campaign performance, return on investment (ROI), customer engagement, and sales impact. • Bachelor s degree in Marketing, Business Administration, Communications, or a related field. • 2 5 years of marketing experience, preferably in the food and beverage, hospitality, or retail industry. • Experience managing digital marketing campaigns and social media platforms. • Knowledge of marketing analytics and reporting tools. Key Competencies • Strong understanding of marketing principles and consumer behavior. • Excellent written and verbal communication skills. • Creative thinking with strong attention to detail. • Proficiency in Microsoft Office (Excel, Word, PowerPoint). • Experience with social media management tools and digital advertising platforms. • Basic knowledge of graphic design software (e.g., Adobe Creative Suite or Canva) is an advantage. • Strong project management and organizational skills. • Ability to analyze data and prepare performance reports. • Ability to work under pressure and manage multiple projects simultaneously. • Team player with excellent interpersonal skills