Marketing Specialist

• Develop and execute marketing strategies to promote company brands and products across the UAE and GCC markets. • Plan and manage social media platforms, including Instagram, Facebook, TikTok and other relevant channels. • Create engaging marketing content, promotional campaigns, product launches and brand awareness activities. • Coordinate with graphic designers, photographers, influencers and advertising agencies. • Manage influencer collaborations, product reviews, brand promotions and social media campaigns. • Plan and execute in-store promotions, supermarket activations, exhibitions and marketing events. • Coordinate with retail outlets, pharmacies, supermarkets and e-commerce teams for promotional activities. • Prepare marketing calendars, campaign plans, budgets and performance reports. • Monitor competitors, market trends and customer preferences to identify new marketing opportunities. • Ensure consistent brand identity, product positioning and marketing communication across all platforms. • Assist in developing catalogues, brochures, product presentations and promotional materials. • Track campaign performance, engagement, reach and return on marketing investment (ROI). • Handle any other marketing-related responsibilities assigned by management. • Bachelor's degree or diploma in Marketing, Business Administration or a related field. • Previous experience in marketing, preferably in cosmetics, skincare, FMCG or personal care. • Good knowledge of social media marketing and digital advertising. • Creative thinking with excellent communication and coordination skills. • Ability to plan and execute marketing campaigns independently. • Knowledge of Canva, Photoshop or other content creation tools is an advantage. • Experience in influencer marketing and event coordination is preferred. • Ability to work under deadlines and manage multiple marketing activities simultaneously.